Direct-Response Growth Marketer — Remote | Equity Eligible

The Mom Project; United States; On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Remote-first

Equity potential

Job summary

The Mom Project is seeking a Direct Response Performance Marketer to build, launch, test, and scale paid campaigns that drive measurable revenue. This role is performance-focused, owning the full funnel from ad strategy to landing page optimization and post-purchase flow performance.

You will test constantly, work with creative teams, and optimize based on data. Experience in scaling a DTC brand and comfort with AI tools is a plus. Remote-first with clear KPIs and growth opportunities.

Qualifications

• Experience running paid direct response campaigns for a DTC or ecommerce brand with demonstrable results.

Responsibilities

• Launch, manage, and scale paid campaigns across Meta, Google, YouTube, and TikTok with full P&L accountability.
• Build and test direct response ad creative and copy frameworks (PAS, AIDA) to drive clicks and conversions.
• Develop and optimize landing pages and advertorials using conversion-focused tools.
• Own email and SMS performance in coordination with retention teams to maximize LTV.

Skills

Paid media

Direct response

DTC/eCommerce

Landing page testing

Job description

The Mom Project is seeking a Direct Response Performance Marketer to build, launch, test, and scale paid campaigns that drive measurable revenue. This role is performance-focused, owning the full funnel from ad strategy to landing page optimization and post-purchase flow performance.

You will test constantly, work with creative teams, and optimize based on data. Experience in scaling a DTC brand and comfort with AI tools is a plus. Remote-first with clear KPIs and growth opportunities.