CRM & Lifecycle Lead – Germany (Retention & Growth)

Remote; San Francisco (CA); Hybrid; USD 78,000 - 112,000; Full time

Benefits offered by this job

25 days paid leave per year

L&D budget

Parental leave extension

Home office budget

Mental health support

Job summary

Tide is seeking a CRM Manager for the German lifecycle, working with the UK/Europe Lifecycle team to engage SMEs across onboarding to retention. You’ll design and optimise CRM programs, develop journeys, and analyse performance with stakeholders to drive impact.

You will collaborate with Product, Marketing and MAM, using tools like Iterable, HubSpot, Braze or SFMC, and apply HTML/CSS skills to craft communications. Remote-friendly, hybrid work model.

Qualifications

• 3–5 years in CRM, lifecycle or retention marketing with hands-on campaign delivery.
• Experience in subscription/app/fintech; German payments sector a plus.
• Strong understanding of the German market and banking sector desirable.
• Campaigns delivered against clear objectives and KPIs.
• Stakeholder management with technical and non-technical teams.
• Hands-on with CRM platforms: Iterable, HubSpot, Braze or SFMC; SFMC desirable.
• HTML/CSS understanding; comfortable with CRM templates.
• Data/BI tools (Looker/Tableau) to turn data into insights.
• Experience with segmentation, targeting and personalisation.
• Experience planning/executing tests across CRM channels.
• Strong written and verbal communication; able to present insights.
• Able to manage multiple campaigns/projects; delivery-focused.

Responsibilities

• Manage CRM activity for the German lifecycle within the UK/Europe Lifecycle team.
• Create and QA German communications in German and English.
• Support test-and-learn CRM program across channels (in-app, email, push, SMS).
• Analyse campaigns, identify trends and share recommendations.
• Build and maintain dashboards to monitor CRM performance.
• Collaborate with Product, Marketing and other teams to drive adoption and upsell.

Skills

CRM strategy

Lifecycle marketing

Campaign delivery

Data analysis

Stakeholder management

HTML/CSS

Looker/Tableau

Segmentation

Personalisation

A/B testing

German market knowledge

Tools

Iterable

HubSpot

Braze

Salesforce Marketing Cloud

Job description

Tide is seeking a CRM Manager for the German lifecycle, working with the UK/Europe Lifecycle team to engage SMEs across onboarding to retention. You’ll design and optimise CRM programs, develop journeys, and analyse performance with stakeholders to drive impact.

You will collaborate with Product, Marketing and MAM, using tools like Iterable, HubSpot, Braze or SFMC, and apply HTML/CSS skills to craft communications. Remote-friendly, hybrid work model.