German CRM & Retention Marketing Manager (Remote)

ZAVA; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Remote/hybrid/flexible working

MacBook Pro

Pension & health benefits

Job summary

ZAVA is seeking a Retention & CRM Marketing Manager to own the German-speaking CRM strategy across Email, SMS, and future channels. You will lead roadmap, drive personalised campaigns, and use data insights to grow retention and LTV.

Start hands-on with CRM tools and scale automation while collaborating with internal teams. Ideal candidates have strong German language skills, proven CRM leadership, and a track record of data-driven marketing in regulated sectors.

Qualifications

• Fluent German, written and spoken.
• Proficient English.
• CRM marketing management experience (Email / SMS / WhatsApp).
• Own CRM strategy and execution.
• Deep understanding of customer lifecycle.
• Proficiency in complex automated journeys and data-driven marketing.
• Testing - hypotheses & statistical significance.
• User segmentation to optimise journeys.
• Hands-on HTML & CSS.
• Experience with CRM platforms (Customer.io, Braze, Klaviyo).
• Strong stakeholder management & collaboration.
• Relentless goal focus & ownership.
• Iterate and test mentality.
• Excellent attention to detail.
• Highly analytical with numeracy and statistics.

Responsibilities

• Own and evolve Retention and CRM strategy for German-speaking patients (ZAVA Germany).
• Define and own the CRM & lifecycle roadmap balancing short-term performance with long-term growth.
• Drive innovation in Email and SMS (WhatsApp) marketing through personalisation & automation.
• Lead strategic planning and execution of multi-cycle omni-channel campaigns.
• Implement QA, A/B testing, list segmentation, and personalisation processes.
• Own CRM tooling strategy, governance, access, and best practices.
• Identify opportunities to improve technical setup, automation and data usage.
• Analyse campaign performance to generate insights and continuous improvement.
• Create reports on KPIs like open rates, CTRs, conversions, unsubscribes.
• Report retention metrics: RR, active/churned patients, qualitative data.
• Ensure brand voice and compliance with email regulations.

Skills

German (fluent)

English (proficient)

CRM marketing management

CRM strategy ownership

Customer lifecycle

Automated journeys & data-driven

Testing & statistics

User segmentation

HTML & CSS

CRM platforms (Customer.io/Braze/Klavr

Tools

Customer.io

Braze

Klaviyo

Job description

ZAVA is seeking a Retention & CRM Marketing Manager to own the German-speaking CRM strategy across Email, SMS, and future channels. You will lead roadmap, drive personalised campaigns, and use data insights to grow retention and LTV.

Start hands-on with CRM tools and scale automation while collaborating with internal teams. Ideal candidates have strong German language skills, proven CRM leadership, and a track record of data-driven marketing in regulated sectors.