CRM Manager – Credit Growth (Remote, WOO)

Careers at Tide; United States; Remote; USD 95.000 - 140.000; Vollzeit

Benefits dieser Stelle

Competitive Compensation

Time Off – generous annual leave

Parental Leave

Sabbatical

Health Insurance

Life & Accident Cover

Mental Wellbeing

Volunteering & Development Days

Learning & Development

WOO (Work Outside the Office)

Home Office Setup

Laptop Ownership

Snacks & Meals

Zusammenfassung

Tide is seeking a detail oriented CRM Manager to join our Credit CRM team. You’ll develop and execute CRM strategies to drive product adoption and increase customer lifetime value across Tide Credit products.

You’ll work with Salesforce Marketing Cloud, Adobe Campaign, Looker, and BI tools to turn data into strategic actions. You’ll collaborate with Product, Content, BI and Marketing, delivering test-and-learn plans and cross-functional initiatives to improve the member experience.

Qualifikationen

• 3+ years of expertise in end-to-end CRM/retention marketing management across multiple sub-products and business units.
• Developed and delivered CRM programs with proven results against targets.
• Hands-on experience with CRM platforms e.g. Salesforce, Adobe Campaign; knowledge of HTML and SQL.
• Experience handling campaign data from multiple sources using BI tools like Looker and Quantum Metrics; turning data into insights.
• Experience in A/B and MVT testing; segmentation and targeting.
• Strong communication and reporting; fluent English.
• Hands-on, delivery oriented; multitask and adaptable.
• Background in Financial Services, fintech, start-ups or tech space.
• Curious, organized and detail-oriented.

Aufgaben

• Expand baseline communications through personalization, segmentation and automation.
• Lead planning and execution of CRM strategies for Tide credit products.
• Analyse campaigns and report trends; define, build and maintain segments and dashboards.
• Implement targeted strategies to optimize campaign performance and maximize adoption and lifetime value.
• Develop and implement a test-and-learn plan with A/B tests.
• Collaborate with Product, Content, BI and Marketing to align CRM initiatives.
• Lead cross-functional initiatives to enhance member experience and grow Tide Credit.
• Work in multinational teams focused on collaboration and delivery.

Kenntnisse

CRM management

CRM platforms

HTML

SQL

BI tools

A/B testing

MVT testing

Segmentation

Communication

Reporting

Delivery

Financial Services

Attention to detail

Tools

Salesforce Marketing Cloud

Adobe Campaign

Looker

Quantum Metrics

Jobbeschreibung

Tide is seeking a detail oriented CRM Manager to join our Credit CRM team. You’ll develop and execute CRM strategies to drive product adoption and increase customer lifetime value across Tide Credit products.

You’ll work with Salesforce Marketing Cloud, Adobe Campaign, Looker, and BI tools to turn data into strategic actions. You’ll collaborate with Product, Content, BI and Marketing, delivering test-and-learn plans and cross-functional initiatives to improve the member experience.