CRM & Lifecycle Leader — Multilingual Europe Growth

Ecommerce; United States; Remote; USD 129,000 - 169,000; Full time

Benefits offered by this job

Learning budget

Home-office budget

Perfume allowance

30 days vacation

Office Paris

Office Berlin

Annual performance bonus

Job summary

Scento is Europe’s largest perfume decant website, with a Paris HQ and a Berlin office. We are seeking a Head of CRM & Lifecycle to own email, SMS and multilingual messaging, shaping lifecycle programs that drive repeat purchases and CLV across Europe.

You will lead segmentation, experimentation, and deliverability, collaborating with data/engineering, and planning a CRM calendar around launches and gifting for a growing D2C fragrance brand.

Qualifications

• 8+ years in CRM or lifecycle marketing.
• 3+ years leading it at an e-commerce or D2C brand.
• Strong segmentation, experimentation and deliverability skills.
• Experience running multilingual programmes across Europe.
• Fluent English; French or German is a plus.

Responsibilities

• Own email, SMS and messaging programmes in many languages: welcome journeys, abandoned cart, browse reminders, win-back and launches.
• Grow repeat purchase and customer lifetime value through segmentation and personalisation.
• Plan the CRM calendar around launches, gifting and the perfume advent calendar.
• Work with data and engineering on events, audiences and deliverability.
• Test relentlessly and report incremental revenue.

Skills

CRM/Lifecycle marketing

Leadership

Segmentation

Experimentation

Deliverability

Multilingual campaigns

English fluent

French/German a plus

Job description

Scento is Europe’s largest perfume decant website, with a Paris HQ and a Berlin office. We are seeking a Head of CRM & Lifecycle to own email, SMS and multilingual messaging, shaping lifecycle programs that drive repeat purchases and CLV across Europe.

You will lead segmentation, experimentation, and deliverability, collaborating with data/engineering, and planning a CRM calendar around launches and gifting for a growing D2C fragrance brand.