Remote CRM Manager: Lifecycle & Retention for Subscriptions

The Growth Foundation; United States; Remote; USD 60,000 - 73,000; Full time

Job summary

The Growth Foundation is seeking a CRM Manager to own the customer lifecycle end-to-end in a remote capacity. You’ll drive retention, loyalty and revenue through Klaviyo, email, SMS and WhatsApp, building journeys, testing hypotheses and measuring impact.

You will work hands-on from day one, with potential to grow into CRM or Retention lead as the programme scales, partnering with creative teams and data to optimise commercial outcomes.

Qualifications

• Proven experience owning a CRM programme end to end.
• Hands-on Klaviyo experience with complex journeys.
• Understanding of flow performance, attribution and incremental revenue.
• Experience with subscription platforms (Skio, Recharge) and subscription‑led models.
• Strong understanding of subscriber behaviour, churn and retention.
• Analytical mindset with ability to turn insights into action.
• Ability to prioritise across multiple opportunities and projects.

Responsibilities

• Own the full customer lifecycle in Klaviyo, including welcome onboarding, education, replenishment, pre-billing, failed payment, save/skip and winback journeys.
• Analyse flow and cohort performance to identify revenue leakage.
• Develop targeted retention strategies based on why customers cancel or skip.
• Convert high-intent one-time customers into subscribers.
• Own CRM activity across email, SMS and WhatsApp.
• Manage deliverability, database health and engagement.
• Develop and optimise loyalty mechanics (earn, burn, tiers, redemption).
• Collaborate with creative teams to brief and iterate CRM assets.
• Lead A/B testing and prioritise tests by commercial impact.
• Develop clear reporting around CRM performance and incremental contribution.

Skills

CRM strategy

Lifecycle marketing

Data analysis

A/B testing

Customer segmentation

Omnichannel marketing

Tools

Klaviyo

Skio

Recharge

WhatsApp

Job description

The Growth Foundation is seeking a CRM Manager to own the customer lifecycle end-to-end in a remote capacity. You’ll drive retention, loyalty and revenue through Klaviyo, email, SMS and WhatsApp, building journeys, testing hypotheses and measuring impact.

You will work hands-on from day one, with potential to grow into CRM or Retention lead as the programme scales, partnering with creative teams and data to optimise commercial outcomes.