CRM Production Manager

Exactius LLC; Northern (KY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Exactius LLC is seeking a production CRM specialist to own lifecycle campaigns across email, SMS, push and in-app, building journeys in Braze and Klaviyo for fast-growing international brands, fully remote.

You will write personalization logic using Liquid, AMPScript and SQL, set up tests, monitor performance and deliver templated emails that render across devices. 4+ years of hands-on CRM campaign experience required; German language is a plus.

Qualifications

• 4+ years building and deploying CRM campaigns hands-on.
• Advanced Braze and Klaviyo experience; Salesforce/Iterable/Customer.io a plus.
• Working knowledge of email HTML/CSS, Liquid, SQL and event-based tracking.
• Comfort with BI tools (Tableau, Count) and structured test builds.
• Fluent English; German is a strong preference.

Responsibilities

• Build, launch and optimize multi-channel journeys and automations in Braze and Klaviyo across email, SMS, push and in-app.
• Construct behavioral triggers, lifecycle journeys and retention funnels from the data up.
• Write personalization logic: Liquid, AMPScript, SQL, data extensions and segmentation rules.
• Set up and monitor A/B and multivariate tests on messaging, timing and audience.
• Keep event logging and tracking accurate and chase down irregularities.
• Report on campaign performance with recommendations.
• Produce and QA templates, including email HTML/CSS for rendering everywhere.

Skills

CRM campaigns

Braze

Klaviyo

Salesforce

SQL

Liquid

Email HTML/CSS

BI tools

English fluency

German language

Tools

Tableau

Count

Job description

This is a production role, not an advisory one. You own the technical execution of lifecycle campaigns across email, SMS, push and in-app for fast-growing international brands: building the journeys, writing the logic, and QA'ing every send before it goes out.

You will be in Braze and Klaviyo daily, turning retention targets into working builds. Fully remote.

What you’ll do

• Build, launch and optimize multi-channel journeys and automations in Braze and Klaviyo, across email, SMS, push and in-app
• Construct behavioral triggers, lifecycle journeys and retention funnels from the data up
• Write the personalization logic: Liquid, AMPScript, SQL, data extensions, custom event parameters and segmentation rules
• Set up and monitor A/B and multivariate tests on messaging, timing and audience
• Keep event logging and tracking accurate, and chase down the irregularities when it isn't
• Report on campaign, channel and segment performance, with a recommendation attached
• Produce and QA templates, including the email HTML and CSS, so they render everywhere

What you need

• 4+ years building and deploying CRM campaigns hands-on
• Advanced Braze. Klaviyo, Salesforce, Iterable or Customer.io alongside it is a plus
• Working knowledge of email HTML and CSS, Liquid, SQL and event-based tracking setup
• Comfort with BI tools (Tableau, Count) and structured test builds
• Fluent English. German is a strong preference
• Availability across European client hours, with a 9am to 2pm EST overlap for US collaboration

How we work

You are embedded in one partner's business, not spread across ten accounts. CRM sits in a cross-functional squad next to performance, creative and BI, so retention work is planned against the same LTV:CAC signal as everything else. Remote, across European and US hours.