Retention & Lifecycle CRM Lead — Remote

OpenKrill; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Arc is seeking a results‑driven Acquisition Manager to own the customer lifecycle from post‑purchase onward. You will craft the retention roadmap, optimize email and SMS playbooks, and ensure the customer database supports growth.

You will partner with our agency and cross‑functional teams to align promotions with product launches and margin targets. You will own lifecycle design, testing, deliverability, and channel mix expansion, including evaluating additional channels like direct mail over

Qualifications

• Experience building lifecycle programs and customer journeys.
• Ability to design segmentation based on behavior and value.
• Strong skills in email/SMS marketing and lifecycle optimization.

Responsibilities

• Own lifecycle strategy and roadmap for retention and revenue growth.
• Develop and optimize campaigns across owned channels (email, SMS).
• Improve customer database health and usefulness for marketing.
• Define activation, reactivation, and loyalty programs.
• Collaborate with agency partners and internal teams on the calendar and tests.

Skills

Lifecycle strategy

Segmentation

Email marketing

SMS marketing

Data-driven

CRM strategy

Job description

Arc is seeking a results‑driven Acquisition Manager to own the customer lifecycle from post‑purchase onward. You will craft the retention roadmap, optimize email and SMS playbooks, and ensure the customer database supports growth.

You will partner with our agency and cross‑functional teams to align promotions with product launches and margin targets. You will own lifecycle design, testing, deliverability, and channel mix expansion, including evaluating additional channels like direct mail over