Senior CRM & Lifecycle Growth Lead — Remote

David Kennedy Recruitment; United States; Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonus

B2B contract preferred

Ownership of CRM growth

Direct reporting to Co-founder & CMO

Job summary

David Kennedy Recruitment is working with a fast-growing international AI company to recruit a Senior CRM & Lifecycle Manager for its Growth team. The role focuses on turning CRM into a major revenue channel by driving first-purchase conversion, repeat purchases, retention, reactivation and LTV across a high-volume B2C consumer product. Location: Europe/ASIA, Remote.

Employment type: B2B engagement preferred. Remuneration: Competitive total package + bonus.

Qualifications

• Proven track record of driving significant commercial impact through CRM.
• Experience with high-volume B2C subscriptions/recurring revenue models.
• Hands-on experience building customer segments, triggers, campaigns and automated lifecycle journeys.
• Proven ownership of first-purchase conversion and repeat monetization.
• Strong CRM attribution and incrementality understanding.
• Fluent English (C1-C2) and ability to work with uncensored AI models.

Responsibilities

• Own CRM performance across conversion and revenue metrics.
• Build and optimize customer segments, triggers, campaigns and automated journeys.
• Drive onboarding, retention, churn prevention, reactivation and LTV initiatives.
• Design and run CRM experiments to identify high-value opportunities.
• Analyze behavior and revenue to identify monetization opportunities.
• Measure CRM impact with attribution and before-after analyses.
• Collaborate cross-functionally to implement CRM initiatives and experiments.
• Lead or coach CRM specialists where applicable.

Skills

CRM strategy

Segmentation

Lifecycle campaigns

A/B testing

Data analysis

Cross-functional collaboration

AI for CRM

English proficiency

Independent work

Job description

David Kennedy Recruitment is working with a fast-growing international AI company to recruit a Senior CRM & Lifecycle Manager for its Growth team. The role focuses on turning CRM into a major revenue channel by driving first-purchase conversion, repeat purchases, retention, reactivation and LTV across a high-volume B2C consumer product. Location: Europe/ASIA, Remote.

Employment type: B2B engagement preferred. Remuneration: Competitive total package + bonus.