BDR: Generate SAOs & Own Your High-Impact Pipeline

Insightsoftware; Northern (KY); Hybrid; USD 59,000 - 74,000; Full time

Job summary

Insightsoftware is seeking a Business Development Representative to generate Sales Accepted Opportunities through disciplined outbound prospecting. You will own your territory, balance structured plays with creative outreach, and build relationships that lead to qualified meetings for the Account Executive partner.

You will be measured on leading indicators, MQL workflow, and the quality of your pipeline across North America, with data-driven approaches guiding ongoing refinement.

Qualifications

• 1+ year of outbound Sales or Business Development experience or equivalent roles (SDR/BDR/inside sales).
• Hands-on familiarity with the Sales Development Tool Stack: Salesforce, a sales engagement platform (Gong/Orum or equivalent), and LinkedIn Sales Navigator.
• Strong communication and interpersonal skills—ability to build rapport quickly and articulate value propositions with confidence.
• Self-directed and results-oriented—ability to manage your own territory, set priorities, and execute with minimal supervision.
• Comfort with data and metrics—ability to track KPIs, analyze performance, and adjust approach based on results.
• Hunger to learn and grow—view this role as a pathway to develop into BD/sales leadership.

Responsibilities

• Own Your Pipeline by executing prospecting plays and generating SAOs through outbound efforts.
• Build a portfolio of target accounts across New Logo and Cross-Sell, focusing on Tier 1 accounts.
• Create Sales Accepted Opportunities (SAOs) and ensure they meet readiness criteria for handoff to the AE partner.
• Track leading indicators such as meetings created, account coverage, follow-up velocity, and conversion rates.
• Own the MQL workflow and ensure SLAs for follow-up and qualification are met.
• Provide feedback to Marketing on lead quality and messaging resonance.
• Master the Sales Tech Stack and maintain CRM hygiene for accurate pipeline attribution.
• Adopt a data-first mindset to identify changes that improve results.
• Be coachable, receptive to feedback, and grow toward senior BD roles.

Skills

Outbound sales

Sales tools

Communication

Territory management

Data-driven

Self-directed

Tools

Salesforce

Sales engagement platform

LinkedIn Sales Navigator

Gong/Orum

Job description

Insightsoftware is seeking a Business Development Representative to generate Sales Accepted Opportunities through disciplined outbound prospecting. You will own your territory, balance structured plays with creative outreach, and build relationships that lead to qualified meetings for the Account Executive partner.

You will be measured on leading indicators, MQL workflow, and the quality of your pipeline across North America, with data-driven approaches guiding ongoing refinement.