B2B BDR: Transportation & Field Services

Zonar Systems, Inc.; United States; On-site; USD 55,000 - 60,000; Full time

Job summary

Zonar Systems, Inc. is seeking a Business Development Representative (BDR) to support the sales team by identifying and qualifying prospective customers across transportation, field service, and related industries.

This role emphasizes outbound prospecting and inbound follow-up to set high-quality meetings for Account Executives. The ideal candidate is persistent, curious, and results-driven, comfortable initiating conversations, understanding customer challenges, and turning interest into

Qualifications

• Bachelor’s degree or 1 year of outbound B2B experience.
• Proven cold calling and prospecting in a B2B environment.
• Strong communication with mid-level and senior decision-makers.
• CRM systems experience (Salesforce or Dynamics) and sales research tools.

Responsibilities

• Conduct outbound prospecting through calls, emails, social media, and personalized outreach to generate new sales opportunities.
• Follow up on inbound leads from marketing campaigns, webinars, and content downloads.
• Research target companies and contacts to tailor outreach by industry, fleet size, and challenges.
• Identify decision-makers and influencers within transportation, maintenance, and operations teams.
• Conduct discovery conversations to assess needs and fit for Zonar’s telematics solutions.
• Communicate Zonar’s value proposition with a consultative approach.
• Schedule meetings and demos for Account Executives to grow the pipeline.
• Maintain accurate records of outreach and qualification notes in CRM.
• Track leads through the sales funnel and ensure timely follow-up.
• Collaborate with Account Executives on target accounts and outreach strategies.
• Provide feedback to Marketing on lead quality and campaigns.

Skills

Cold calling

Prospecting

CRM usage

Communications

Independent work

Education

Bachelor’s degree

1 year outbound sales/BDR experience

Tools

Salesforce

Microsoft Dynamics

Job description

Zonar Systems, Inc. is seeking a Business Development Representative (BDR) to support the sales team by identifying and qualifying prospective customers across transportation, field service, and related industries.

This role emphasizes outbound prospecting and inbound follow-up to set high-quality meetings for Account Executives. The ideal candidate is persistent, curious, and results-driven, comfortable initiating conversations, understanding customer challenges, and turning interest into