Outbound BDR for Fleet & Field Service

Zonar; United States; Remote; USD 55,000 - 60,000; Full time

Job summary

Zonar is seeking a Business Development Representative to identify, engage, and qualify prospective customers in vocational sectors. You will build pipeline through outbound prospecting and inbound follow-up, using a consultative approach to set high-quality meetings for Account Executives.

Ideal candidates are persistent, curious, and motivated by results, capable of initiating conversations, learning customer challenges, and turning interest into opportunities.

Qualifications

• Bachelor's degree or 1 year of related outbound sales experience.
• Proven experience with cold calling and prospecting in a B2B environment.
• Strong communications skills to engage mid-level and senior decision-makers.
• Comfort using CRM systems (Salesforce or Microsoft Dynamics) and sales research tools.
• Ability to work independently while consistently meeting activity and conversion goals.
• Energetic, persistent, and motivated by measurable outcomes.
• Strong organizational skills and follow-through.
• Ability to adapt messaging based on market feedback.
• Experience or interest in vocational industries such as transportation, logistics, construction, or field services is a plus.

Responsibilities

• Conduct outbound prospecting through calls, emails, social media, and personalized outreach to generate new sales opportunities.
• Follow up on inbound leads from marketing campaigns, webinars, and content downloads.
• Research target companies and contacts to tailor outreach based on industry, fleet size, and operational challenges.
• Identify and engage decision-makers within transportation, maintenance, and operations teams.
• Conduct discovery conversations to assess prospect needs and fit for Zonar's telemetry solutions.
• Clearly communicate Zonar's value proposition using a consultative approach.
• Schedule qualified meetings and demos for Account Executives to grow pipeline.
• Maintain accurate records of outreach, conversations, and qualification notes in CRM.
• Track leads through the sales funnel to ensure timely follow-up and engagement.
• Collaborate with Account Executives to align on target accounts and strategies.
• Provide feedback to Marketing on lead quality and campaign performance.
• Develop working knowledge of Zonar's solutions (ELD compliance, GPS tracking, asset management, smart fleet tools).
• Identify trends, objections, and messaging effectiveness to improve outbound strategies.
• Stay informed on industry trends and competitors to position Zonar effectively.
• Participate in sales training and coaching to improve skills.

Skills

Cold calling

Prospecting

B2B sales

Strong communication

Independent work

Organizational skills

Adapt messaging

Industry knowledge (vocational)

Education

Bachelor's degree or 1 year related experience

Tools

Salesforce

Microsoft Dynamics

Job description

Zonar is seeking a Business Development Representative to identify, engage, and qualify prospective customers in vocational sectors. You will build pipeline through outbound prospecting and inbound follow-up, using a consultative approach to set high-quality meetings for Account Executives.

Ideal candidates are persistent, curious, and motivated by results, capable of initiating conversations, learning customer challenges, and turning interest into opportunities.