Business Development Representative

Zonar Systems, Inc.; United States; On-site; USD 55,000 - 60,000; Full time

Job summary

Zonar Systems, Inc. is seeking a Business Development Representative (BDR) to support the sales team by identifying and qualifying prospective customers across transportation, field service, and related industries.

This role emphasizes outbound prospecting and inbound follow-up to set high-quality meetings for Account Executives. The ideal candidate is persistent, curious, and results-driven, comfortable initiating conversations, understanding customer challenges, and turning interest into

Qualifications

• Bachelor’s degree or 1 year of outbound B2B experience.
• Proven cold calling and prospecting in a B2B environment.
• Strong communication with mid-level and senior decision-makers.
• CRM systems experience (Salesforce or Dynamics) and sales research tools.

Responsibilities

• Conduct outbound prospecting through calls, emails, social media, and personalized outreach to generate new sales opportunities.
• Follow up on inbound leads from marketing campaigns, webinars, and content downloads.
• Research target companies and contacts to tailor outreach by industry, fleet size, and challenges.
• Identify decision-makers and influencers within transportation, maintenance, and operations teams.
• Conduct discovery conversations to assess needs and fit for Zonar’s telematics solutions.
• Communicate Zonar’s value proposition with a consultative approach.
• Schedule meetings and demos for Account Executives to grow the pipeline.
• Maintain accurate records of outreach and qualification notes in CRM.
• Track leads through the sales funnel and ensure timely follow-up.
• Collaborate with Account Executives on target accounts and outreach strategies.
• Provide feedback to Marketing on lead quality and campaigns.

Skills

Cold calling

Prospecting

CRM usage

Communications

Independent work

Education

Bachelor’s degree

1 year outbound sales/BDR experience

Tools

Salesforce

Microsoft Dynamics

Job description

The Business Development Representative (BDR) supportsZonar’ssales team byidentifying, engaging, and qualifying prospective customers within the vocational sector (transportation, field service, construction, and related industries). This role is focused on buildingpipelinethrough a balanced mix of outbound prospecting and inbound lead follow-up, using a consultative approach tosethigh-quality meetings for Account Executives.-This role is ideal for someone who is persistent, curious, and motivated by results- comfortable initiating conversations, learning customer challenges, and turning interest into opportunity.

• Conduct outbound prospecting through cold calls, emails, social media, and personalized outreach to generatenew salesopportunities.
• Follow up on inbound leads generated by marketing campaigns, webinars, and content downloads.
• Research target companies and contacts to tailor outreach based on industry, fleet size, and operational challenges.
• Identifyand engage decision-makers and influencers within transportation, maintenance, and operations teams.
• Conduct discovery conversations to assess prospect needs, challenges, and fit forZonar’stelematics solutions.
• Clearly communicateZonar’svalue proposition using a consultative, customer-focused approach.
• Schedule qualified meetings and demos for Account Executives, contributing directly to pipeline growth.
• Maintainaccuraterecords of alloutreach, conversations, and qualification notes in CRM (Salesforce or Microsoft Dynamics).
• Track and manage leads through the sales funnel to ensuretimelyfollow-up and consistent engagement.
• Collaborate closely with Account Executives toalign ontarget accounts, outreach strategies, and qualification criteria.
• Partner with Marketing to provide feedback on lead quality, campaign performance, and market insights.
• Develop andmaintaina working knowledge ofZonar’ssolutions, including ELD compliance, GPS tracking, asset management, and smart fleet tools.
• Identifytrends, common objections, and messaging effectiveness to help improve outbound strategies, call scripts, and email sequences.
• Stay informed on industry trends and competitor offerings to position Zonar effectively in conversations.
• Participate in sales training, team huddles, and coaching sessions to continuously improve sales skills and product knowledge.

Knowledge,Skills, and Abilities:

• Bachelor’s degree or at least 1 year of experience in outbound business development, inside sales, or a related role.
• Proven experience with cold calling and prospecting in a B2B environment.
• Strong communicationskills with the ability to engage mid-level and senior decision-makers.
• Comfort using CRM systems (Salesforce or Microsoft Dynamics preferred) and sales research tools.
• Ability to work independently while consistently meeting activity and conversion goals.
• Energetic, persistent, and motivated by measurable outcomes.
• Strong organizational skills and follow-through.
• Ability to adaptmessagingand approach based on market feedback.
• Experience or interest in vocational industries such as transportation,logistics, construction, or field services is a plus.

The Business Development Representative (BDR) supportsZonar’ssales team byidentifying, engaging, and qualifying prospective customers within the vocational sector (transportation, field service, construction, and related industries). This role is focused on buildingpipelinethrough a balanced mix of outbound prospecting and inbound lead follow-up, using a consultative approach tosethigh-quality meetings for Account Executives.-This role is ideal for someone who is persistent, curious, and motivated by results- comfortable initiating conversations, learning customer challenges, and turning interest into opportunity.

KeyResponsibilitiesandDuties:

• Conduct outbound prospecting through cold calls, emails, social media, and personalized outreach to generatenew salesopportunities.
• Follow up on inbound leads generated by marketing campaigns, webinars, and content downloads.
• Research target companies and contacts to tailor outreach based on industry, fleet size, and operational challenges.
• Identifyand engage decision-makers and influencers within transportation, maintenance, and operations teams.
• Conduct discovery conversations to assess prospect needs, challenges, and fit forZonar’stelematics solutions.
• Clearly communicateZonar’svalue proposition using a consultative, customer-focused approach.
• Schedule qualified meetings and demos for Account Executives, contributing directly to pipeline growth.
• Maintainaccuraterecords of alloutreach, conversations, and qualification notes in CRM (Salesforce or Microsoft Dynamics).
• Track and manage leads through the sales funnel to ensuretimelyfollow-up and consistent engagement.
• Collaborate closely with Account Executives toalign ontarget accounts, outreach strategies, and qualification criteria.
• Partner with Marketing to provide feedback on lead quality, campaign performance, and market insights.
• Develop andmaintaina working knowledge ofZonar’ssolutions, including ELD compliance, GPS tracking, asset management, and smart fleet tools.
• Identifytrends, common objections, and messaging effectiveness to help improve outbound strategies, call scripts, and email sequences.
• Stay informed on industry trends and competitor offerings to position Zonar effectively in conversations.
• Participate in sales training, team huddles, and coaching sessions to continuously improve sales skills and product knowledge.

Knowledge,Skills, and Abilities:

• Bachelor’s degree or at least 1 year of experience in outbound business development, inside sales, or a related role.
• Proven experience with cold calling and prospecting in a B2B environment.
• Strong communicationskills with the ability to engage mid-level and senior decision-makers.
• Comfort using CRM systems (Salesforce or Microsoft Dynamics preferred) and sales research tools.
• Ability to work independently while consistently meeting activity and conversion goals.
• Energetic, persistent, and motivated by measurable outcomes.Strong organizational skills and follow-through.
• Ability to adaptmessagingand approach based on market feedback.
• Experience or interest in vocational industries such as transportation,logistics, construction, or field services is a plus.

Salary: 55k-60k/yr + commission

• Benefits:Careers | Zonar