Audience Activation & Segmentation Strategist - Remote

Acxiom; Richmond (VA); Remote; USD 70,000 - 90,000; Full time

Job summary

Acxiom is seeking an Audience Activation Specialist to lead advanced segmentation and data-driven optimization across our email acquisition programs. You will advise on targeting, run counts, and test strategies to maximize spend and improve ROI, while collaborating with the email team to align with broader marketing goals.

Ideal candidates bring a bachelor’s degree, 2+ years in email marketing or data analytics, and strong analytical and communication skills to translate insights into action

Qualifications

• Bachelor's degree in a related field is required.
• Minimum of 2 years of relevant experience in email marketing or data analytics.
• Strong verbal and written communication with internal and external stakeholders.
• Proven data analysis and segmentation experience in email marketing.
• Ability to interpret complex data sets and present insights clearly.
• Proficiency with data analysis tools and software.
• Excellent communication to convey insights and recommendations.
• Collaborative, fast-paced, and detail-oriented.
• Experience optimizing marketing spend and improving conversion rates.
• Proactive, organized, and able to manage multiple tasks.

Responsibilities

• Develop and implement advanced segmentation strategies to optimize campaigns.
• Advise on targeting strategies to reach the right audience.
• Run counts and analyze data to provide actionable insights.
• Explore and test options to maximize spend and ROI.
• Drive segmentation to enhance engagement and conversions.
• Collaborate with email team to align with marketing goals.
• Monitor and analyze campaign performance for continuous improvement.
• Stay updated with industry trends in email marketing and data analytics.

Skills

Segmentation

Data analysis

Email marketing

Communication

Teamwork

ROI optimization

Targeting

Campaign analysis

Education

Bachelor's degree

Tools

MS Office

Word

Excel

PowerPoint

Job description

Acxiom is seeking an Audience Activation Specialist to lead advanced segmentation and data-driven optimization across our email acquisition programs. You will advise on targeting, run counts, and test strategies to maximize spend and improve ROI, while collaborating with the email team to align with broader marketing goals.

Ideal candidates bring a bachelor’s degree, 2+ years in email marketing or data analytics, and strong analytical and communication skills to translate insights into action