Audience Activation & Segmentation Strategist (Remote)

Acxiom; San Juan (PR); Remote; USD 60,000 - 90,000; Full time

Job summary

Acxiom is seeking an Audience Activation Specialist to drive acquisition marketing through advanced segmentation and targeting. You will support the email acquisition team and transform data into actionable insights to optimize spend and increase conversions.

You will develop segmentation strategies, run counts, analyze results, collaborate with the email team, and stay current with industry trends to elevate campaigns.

Qualifications

• Bachelor's degree required.
• Minimum of 2 years of relevant experience.
• Strong verbal and written communication skills.
• Proven data analysis and segmentation experience in email marketing.
• Excellent problem-solving and attention to detail.

Responsibilities

• Develop and implement advanced segmentation strategies to optimize campaigns.
• Advise on targeting strategies to reach the right audience.
• Run counts and analyze data to provide insights and recommendations.
• Explore options to maximize spend and improve ROI.
• Drive segmentation to enhance engagement and conversions.
• Collaborate with the email team to align with marketing goals.
• Monitor campaign performance and provide actionable insights.
• Stay updated with industry trends and best practices in email marketing.

Skills

Segmentation strategy

Data analysis

Email marketing

Campaign optimization

Communication

Team collaboration

Education

Bachelor's degree

Tools

MS Office

Excel

PowerPoint

Job description

Acxiom is seeking an Audience Activation Specialist to drive acquisition marketing through advanced segmentation and targeting. You will support the email acquisition team and transform data into actionable insights to optimize spend and increase conversions.

You will develop segmentation strategies, run counts, analyze results, collaborate with the email team, and stay current with industry trends to elevate campaigns.