Audit à Singapour

JOB PURPOSE

To work with the school and Regional Marketing, Admissions and Communications (MAC) team to develop and deliver the right brand messages to all our stakeholders (parents, students, and key influencers) within the school and wider community throughout all phases of the Parent Experience Journey.

This role will lead on all aspects of marketing and digital communications for the school, with a clear focus on driving inquiry volume and full-time equivalent (FTE) student growth. The Marketing Manager must have a commercially-minded, strategic approach, and be confident in challenging non-priority requests that do not contribute to student recruitment.

KEY RESULT AREAS AND MEASURES OF PERFORMANCE

1. Lead development and execution of the school marketing strategy to drive student recruitment
   • Develop and own the annual marketing plan and content strategy
   • Focus 80% of team effort on commercial priorities
   • Drive campaign ideation and implementation
   • Own all digital campaign execution (paid media, email marketing, SEO, CMS updates, etc.)
   • Monitor inquiry volumes and adjust plans accordingly

2. Position DCIS brand effectively in the local market
• Align messaging with Nord Anglia Education brand and campaigns
• Update brand materials and implement the brand style guide consistently across all touchpoints
• Lead efforts to shift brand perception to include mainstream (Pathway 1) offering, while maintaining inclusive positioning

3. Build and maintain digital marketing excellence
• Lead paid ad campaigns and email marketing
• Coordinate with Regional and Central teams for SEO and CMS work
• Conduct regular audits and Digital Health Checks
• Use data to inform decisions and ensure ROI

4. Manage stakeholder relationships effectively
• Collaborate positively with the Admissions Manager and wider team
• Represent marketing in school-wide meetings with professionalism and empathy
• Protect the team’s focus by pushing back on non-priority or time-intensive requests

5. Support positive team culture and efficient operations
• Promote a culture of respect, collaboration, and openness to change
• Proactively flag high-demand periods and leverage external support when needed (e.g. freelance photographers)
• Encourage a test-and-learn approach and openness to ai/automation

6. Ensure consistency, clarity, and creativity in communications
• Guide messaging tone, voice, and content across channels
• Support creation of engaging, parent-focused content
• Coach the team and other departments on strong communications practices

7. Contribute to the wider school and MAC team
• Share best practices with other Nord Anglia schools
• Engage in MAC forums and communities
• Support event delivery in a strategic, scalable way (balancing in-person and digital as needed)

PERSON SPECIFICATION

Qualifications/Training

• Bachelor's degree in Marketing, Communications, Business, or related field (Essential)

• Additional certifications in digital marketing, campaign management or analytics (Desirable)

Experience/Knowledge/Skills

• Minimum 5 years's experience in a marketing team/enviroment (agency or client side)

• Strong leadership and team management skills (Essential)

• Experience in campaign planning and digital exeution (Essential)

• Strong understanding of digital advertising and email marketing platforms (Essential)

• Analytical and confident with performance data (Desirable)

• Strong copywriting and editing skills with excellent written English (Essential)

• Cross-cultural and interpersonal communication skills (Essentials)

• Experience working in international school or service-based enviroment (Desirable)

• Strong aesthetic eye for evaluating visual materials (Essential)

• High comfort with priortizing and pushing back on non-strategic tasks (Essential)

• Culural awareness, particularly in working with Chinese, Korean, and Japanese families (Desirable)

Languages

• English (Required)

• Chinese, Korean, Japansese (Desirable)

Personal Attributes

• Strategic and commerically minded

• Proactive and organize

• Calm under pressire

• Open to automation and new technologies

• Collaborative, empathetic , and positive

• High level of integrity

• Energetic, self- motivated, and flexible

• Strong time management and attention to details

Other

• A commitment to safeguarding and promoting the welfare of all pupuls

• Willingness to undertake appropriate child protection training when required

• Role modles the ' Be Ambitious' philosophy and Nord Anglia core values

At Nord Anglia Education we are committed to providing a world class, safe, happy environment in which children and young people can thrive and learn. We are committed to safeguarding and promoting the welfare of all our pupils where we embrace all race, abilities, religions, genders, and cultures.
All post holders in regulated activity (having regular unsupervised contact with children) are subject to appropriate national and international vetting procedures including satisfactory criminal record checks from both your country of residence/birth and any country of residence within the last 10 years.
We welcome applications from suitable qualified persons from all diverse backgrounds
Please note, only shortlisted candidates will be contacted.

Interested applicants, please click here to apply: https://careers.nordangliaeducation.com/job-invite/6201/