Vice President, Emerging Affluent Marketing

HSBC; Singapore; On-site; SGD 100,000 - 150,000; Full time

Job summary

A leading financial institution in Singapore is looking for a VP of Emerging Affluent Marketing. This role involves developing and implementing marketing strategies focused on the Emerging Affluent segment. Responsibilities include managing campaigns that drive customer engagement and revenue growth, along with maintaining stakeholder relationships. Ideal candidates will possess strong analytical skills and a passion for integrated marketing. The position offers opportunities for professional development in an inclusive work environment.

Benefits

Continuous professional development

Flexible working opportunities

Inclusive and diverse environment

Qualifications

• Strong ability to lead marketing campaigns with a focus on consumer engagement.
• Analytical mindset to understand customer behavior and engagement metrics.
• Experience in integrated marketing and digital/social platforms.

Responsibilities

• Develop and implement marketing strategies for the Emerging Affluent segment.
• Support revenue growth through data-driven marketing activities.
• Manage relationships with internal and external stakeholders effectively.

Skills

Content marketing

Digital marketing

Analytical skills

Stakeholder management

Event marketing

Job description

We are currently seeking a high calibre professional to join our team as a VP, Emerging Affluent Marketing.

In this role you will:

• Be mainly responsible for developing and implementing Emerging Affluent segment marketing strategies and activities through various strategic campaigns in support of the businesses to achieve their strategic objectives bundling CASA with cards, loans and other retail products
• Support revenue growth of the Emerging Affluent (EA) segment via integrated Full Funnel, data-driven marketing activities that increase awareness, consideration, and adoption of products amongst existing and new customers
• Develop and build marketing campaigns based on customer insights and pain points, and to effectively acquire quality EA customers who will eventually kickstart their wealth journey with us
• Plan and deliver full funnel marketing approach across offline channels, social media, digital channels and affiliate partners that drive conversions. Be the person driving high quality digital acquisition and engagement
• Work with various creative, media and digital agencies and manage and lead end-to-end campaign planning, evaluation and reporting. Ensure that end-to-end performance tracking is in place (from applications to conversion)
• Work independently to nurture and manage internal (business, compliance, legal, group communications) and external (agencies, production, partners) stakeholder relationships and ensure alignment with business priorities
• Ensure all activities adhere to established marketing processes and policies and reinforce the brand values
• Manage events to build client engagement throughout the year and support Sponsorship events’ related workstreams

To be successful you will need:

• Proven ability to lead content, consumer & events marketing and demonstrates ongoing curiosity to learn new things both externally (digital marketing formats/technologies, industry trends) and internally (P&L, other LOBs)
• Highly analytical with keen interest in understanding behavioral, digital engagement/conversion and downstream customer metrics in order to form insights-led marketing strategy across the Full Funnel
• Agile and a self-starter with a passion for marketing and/or digital and able to work under pressure with a positive spirit
• Be a team player yet able to work independently and lead on projects
• Be able to influence, manage and build relationships with multiple stakeholders with the proposed Marketing strategy and plan
• Have sound knowledge of integrated marketing especially digital and social marketing
• Modern Marketing professional with understanding of latest developments in the marketing and media world

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.