Travel Performance Ads PMM: Drive Bookings & Growth

TikTok; Singapore; On-site; SGD 80,000 - 110,000; Full time

Job summary

A leading social media platform is seeking a Product Marketing Manager for Performance Advertising in Singapore. The candidate will be responsible for developing go-to-market strategies, partnering with cross-functional teams, and leading initiatives specifically for Travel advertisers. Essential qualifications include 4+ years of experience in product marketing, strong knowledge of performance marketing, and fluency in English and Chinese. This role offers an exciting opportunity in a fast-paced and innovative environment.

Benefits

Diverse work environment

Opportunities for creativity

Inclusive company culture

Qualifications

• 4+ years in product marketing, performance marketing, or go-to-market roles.
• Experience with Travel, Entertainment, or Commerce advertisers.
• Strong understanding of performance marketing concepts.
• Proven ability to translate complex product capabilities.
• Excellent cross-functional communication skills.
• Fluency in English is required.
• High level of Chinese language proficiency.

Responsibilities

• Own go-to-market strategy for performance advertising solutions.
• Partner closely with Sales, Product, and regional teams.
• Develop positioning and messaging for Travel-specific goals.
• Enable Sales teams with tailored training and tools.
• Translate advertiser feedback into product recommendations.
• Lead performance advertising onboarding for Travel brands.
• Track usage and performance of advertising solutions.
• Develop regional initiatives to unlock growth.

Skills

Product marketing

Performance marketing

Cross-functional communication

Demand generation

Conversion optimization

Chinese language proficiency

English fluency

Tools

Digital advertising tools

Job description

A leading social media platform is seeking a Product Marketing Manager for Performance Advertising in Singapore. The candidate will be responsible for developing go-to-market strategies, partnering with cross-functional teams, and leading initiatives specifically for Travel advertisers. Essential qualifications include 4+ years of experience in product marketing, strong knowledge of performance marketing, and fluency in English and Chinese. This role offers an exciting opportunity in a fast-paced and innovative environment.