Trade Marketing Executive

SUNTORY BEVERAGE & FOOD ASIA PTE LTD; Singapore; On-site; SGD 45,000 - 65,000; Full time

Job summary

A leading beverage company in Singapore is seeking a Trade Marketing Executive to enhance brand visibility and engage consumers effectively. Your responsibilities will include developing trade marketing initiatives and collaborating with various departments to ensure impactful in-store execution. The ideal candidate holds 2–4 years of experience in trade marketing, possesses strong analytical skills, and is proficient in Microsoft Office. Join a fast-paced FMCG environment focused on innovation and growth.

Benefits

Opportunity to work with leading FMCG brands

Exposure to cross-functional collaboration

Professional growth

Dynamic working environment

Qualifications

• 2–4 years in trade marketing or similar roles, preferably in FMCG.
• Strong analytical ability to interpret market, category, and customer trends.
• Proficiency in Microsoft Office applications.

Responsibilities

• Design and execute trade marketing activations across all channels.
• Monitor, analyze, and evaluate market trends and competitor activities.
• Collaborate with Sales Managers for performance improvements.
• Manage POS materials and ensure timely execution.
• Track and report store execution and compliance.
• Support new product launches and promotional packs.
• Prepare post-activity evaluations to measure ROI.

Skills

Analytical ability

Microsoft Excel

Microsoft PowerPoint

Microsoft Word

Communication skills in English

Tools

Nielsen software

Job description

Who We Are

Suntory Beverage & Food strives to be the most locally beloved beverage company in every market we serve. Guided by our founding principles of "Growing for Good," "Yatte Minahare" (the spirit of bold ambition), and "Giving Back to Society", we pursue sustainable growth, bold innovation, and meaningful social impact. Across the Asia Pacific region, we proudly offer trusted brands including Ribena®, Lucozade Sport™, BRAND'S® Essence of Chicken, Tea+, BOSS Coffee, V Energy - delivering quality products that honor our commitment to harmony with people and nature.

At Suntory Singapore, we are proud to be part of the global Suntory Group, a Japanese multinational renowned for its unwavering commitment to health, wellness, and enriching lives. With a legacy deeply rooted in innovation and natural science, we deliver high-quality health enrichment and functional beverages tailored to the needs of Malaysian consumers.

Guided by our mission to “Inspire the Brilliance of Life”, we blend cutting-edge research with a profound respect for nature to support holistic well‑being — from the inside out.

We hold several iconic products with strong cultural heritage and consumer trust:

• Ribena® – the beloved blackcurrant drink rich in Vitamin C.

• BRAND’S® – a trusted name in health supplements, including the renowned BRAND’S® Essence of Chicken.

• C.C. Lemon – a refreshing lemon‑flavored drink packed with Vitamin C, offering a zesty boost for your daily wellness.

• BOSS Coffee – authentic Japanese canned coffee crafted for bold flavor and convenience.

About your role

As a Trade Marketing Executive, you will play a key role in driving brand visibility and shopper engagement across Singapore. You’ll develop and execute trade marketing initiatives that align with business objectives, working closely with Sales, Brand Marketing, Supply Chain, Finance, and external partners. Your efforts will ensure impactful in‑store execution and support revenue growth strategies.

What You'll Do

• Design and execute trade marketing activations across all channels and product categories.

• Monitor, analyze, and evaluate market trends, competitor activities, and trade circumstances to identify opportunities.

• Collaborate with Sales Managers to provide category and shopper insights for performance improvement.

• Manage POS materials, premiums, and campaign presentations to ensure timely and high‑quality execution.

• Track and report store execution, share of shelf, and display compliance.

• Support new product launches, promotional packs, and price changes in collaboration with Brand Marketing.

• Prepare post‑activity evaluations to measure ROI and effectiveness.

What's in it for you

• Opportunity to work with leading FMCG brands in a dynamic and fast‑paced environment.

• Exposure to cross‑functional collaboration and strategic trade marketing initiatives.

• Develop expertise in shopper engagement, category analysis, and revenue growth management.

• Be part of a company that values innovation, agility, and professional growth.

What You need to be successful

• Experience: 2–4 years in trade marketing or similar roles, preferably in FMCG.

• Skills:

  • Strong analytical ability to interpret market, category, and customer trends.

  • Proficiency in Microsoft Excel, PowerPoint, Word; familiarity with Nielsen software is a plus.

  • Excellent communication skills in English.

• Attributes:

  • Collaborative, independent, and self‑motivated.

  • Agile and adaptable with a strong sense of urgency.

  • Ability to manage multiple projects under tight deadlines.