TikTok Account Manager & Content Creator

The Planner Affairs Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A marketing agency in Singapore is seeking a TikTok Account Manager & Content Creator to lead TikTok strategies and manage content. This role requires creativity and a solid understanding of TikTok trends to grow the brand's presence online and offline. Responsibilities include managing content calendars, producing videos, collaborating with KOLs, and supporting marketing campaigns. Ideal candidates will have a background in video editing and a creative mindset.

Qualifications

• Strong understanding of TikTok trends, content styles, and algorithm.
• Creative thinker with strong storytelling skills.
• Basic video editing skills (CapCut preferred).
• Organized, independent, and result-driven.

Responsibilities

• Manage the TikTok content calendar and maintain brand presence.
• Produce simple TikTok videos and write engaging captions.
• Collaborate with TikTok creators and manage deliveries.
• Support online and offline marketing campaigns.

Skills

Understanding of TikTok trends

Strong storytelling skills

Basic video editing skills

Creative thinking

Ability to manage KOLs

Tools

CapCut

Job description

Roles & Responsibilities

We are looking for a TikTok Account Manager & Content Creator to lead our TikTok strategy, manage content, work with KOLs, support campaigns, and help coordinate offline activities.

You don't need to be a professional videographer — simple TikTok-style filming is enough — but you must understand trends, algorithm behaviour, and how to grow a brand through content. Showing your face on camera is a bonus.

The main focus: Grow the TikTok account with creativity, strategy, and result-driven execution — both online and offline.

Responsibilities

• TikTok Account Management
  • Plan, manage, and execute the TikTok content calendar.
  • Maintain consistent posting and strong brand presence.
  • Monitor analytics and adjust strategies based on performance.
  • Apply trending formats and hooks that fit the brand.
• Content Creation
  • Produce simple TikTok videos using your phone.
  • Edit using CapCut or similar tools.
  • Write strong hooks, captions, and CTAs.
  • Optional: Appear on camera for content.
• KOL & Creator Management
  • Find and collaborate with TikTok creators/KOLs.
  • Manage seeding, deliverables, follow-ups, and reporting.
  • Work with TikTok Shop creators and affiliates (if applicable).
• Marketing & Campaign Execution (Online + Offline)
  • Support online marketing campaigns across TikTok, IG, and Meta.
  • Help plan and coordinate offline marketing campaigns, such as:
  • Events
  • Sampling / product seeding
  • KOL meet-ups
  • On-ground brand activations
  • Giveaways or workshop activities
  • Ensure online content aligns with offline events to maximise impact.

Requirements

• Strong understanding of TikTok trends, content styles, and algorithm.
• Creative thinker with strong storytelling skills.
• Basic video editing (CapCut preferred).
• Organized, independent, and result-driven.
• Bonus: Comfortable showing your face on TikTok.

Bonus Skills (Highly Preferred)

• Experience running TikTok Ads (Spark Ads, boosting, targeting).
• Experience with TikTok Shop / Affiliate.
• Familiar with TikTok Business Center.
• Instagram & Meta Ads knowledge.
• Experience assisting or coordinating offline events and campaigns.