STRATEGIC INSIGHTS & BUSINESS ANALYTICS MANAGER

JT INTERNATIONAL SINGAPORE PTE. LTD.; Singapore; On-site; SGD 90,000 - 110,000; Full time

Job summary

A leading international tobacco company in Singapore is seeking a Strategic Insights Manager. This role involves managing data analytics, conducting market research, and driving strategic pricing initiatives. The ideal candidate will have at least 5 years of experience in tobacco or FMCG sectors, strong acumen in business modeling, and proficiency in tools like MS Excel and Power BI. You will engage with senior management to deliver actionable insights that support business growth and strategic planning.

Qualifications

• Minimum 5 years relevant experience in tobacco or other FMCG M&S functions or research agencies.
• Solid background in research techniques and commercial acumen.
• Experience in business modeling and forecasting.

Responsibilities

• Lead end-to-end management of Nielsen Retail Audit data.
• Develop a unified data hub integrating multiple sources.
• Drive quantitative and qualitative research programs.
• Conduct pricing studies and analyze impact on revenue.
• Communicate insights and recommendations to senior stakeholders.

Skills

Data Analytics

Market Research

Project Management

Competitor Analysis

Communication Skills

Education

University degree

Tools

MS Excel

MS Power Point

Power BI

Geographic Information Software

Job description

Reporting directly to the Marketing Director, this role is responsible for analyzing and synthesizing internal, market and industry data to generate strategic, actionable insights that support decision‑making, strategic planning, and drive business growth managing cluster (3 markets) on strategic insight initiatives.

As the Strategic Insights Manager, you will be responsible for:

1. Industry Analysis & Forecasting

- Lead end-to-end management of Nielsen Retail Audit data, ensuring accurate, timely delivery and high‑impact insights through close partnership with Nielsen and GBS teams.
- Monitor and analyze key industry, competitive, and macro‑microeconomic trends to generate actionable, commercially focused insights.
- Drive 3‑Year planning and forecasting processes by integrating multiple data sources to produce holistic volume and share projections for industry.

2. Data Analytic & Reporting

- Build and govern a unified data hub, integrating retail audit, modern trade scan data, volume shipment performance, and other commercial intelligence sources to deliver a single source of information for the organization.
- Drive the development of advanced analytics and reporting capabilities, partnering with third‑party vendors to design and implement Power BI dashboards and automated reporting systems.

3. Consumer Insight

- Drive end‑to‑end quantitative and qualitative research programs to deepen understanding of market dynamics, generating actionable insights through market studies.
- Oversee external research partners and ensure robust methodologies, maximizing design quality, cost efficiency, and timely delivery of actionable insights.
- Explore and adopt innovative market research methodology.

4. Pricing Strategy & Forecast

- Lead end‑to‑end pricing study and scenario analyses to forecast the impact of pricing changes on volume, revenue, and market share, supporting both short‑term promotions and long‑term strategic planning.
- Collaborate with sales and finance team to integrate pricing insights into commercial and financial planning, ensuring alignment between market trends, volume and revenue objectives, including monitoring impact.
- Work closely with the sales team to monitor pricing and market trends, applying a structured methodological approach to provide timely and accurate insights for pricing decisions.

5. Strategic Support and Budget Management

- Develop strategic presentations and decks to communicate insights, business priorities, and recommendations to senior stakeholders, including support for ASP and CR initiatives.
- Track budgets and ensure optimized utilization, monitoring expenditures against plans and identifying opportunities to maximize ROI and efficiency.
- Ensure effective collaboration and alignment with global and regional teams on all relevant initiatives.

REQUIREMENTS

• Qualifications: University degree (required). Minimum 5 years relevant experience in tobacco or other FMCG M&S functions or research agencies.
• Solid background in research techniques/brand/trade analysis and commercial acumen.
• Business modeling and forecasting & scenario planning experience.
• Good knowledge of brand/sales program development and tracking and evaluation.
• Good understanding of tobacco industry taxation.
• Language: Fluency in English is mandatory.
• Functional Skills:
  • Commercially driven with good understanding of financial acumen.
  • Data Analytics.
  • Market, Industry Research.
  • Competitor Analysis.
  • Project Management.
  • Industry volume and SOM forecast modeling.
  • Experience in leading and managing research agencies.
  • Expert in MS Excel & MS Power Point.
  • Knowledge of Geographic Information Software or Power BI is an advantage.
  • Good communication & presentation skills being able to engage with senior management.