Social Media Marketing Specialist

BANDWAGON PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading media and marketing company in Singapore is seeking a creative Social Media Marketing Manager to elevate the entertainment scene. You will manage social media accounts across various platforms, creating captivating content that resonates with audiences. A strong understanding of social media trends and excellent communication skills are crucial for this role. Benefits include medical and dental insurance, generous leave, and competitive remuneration. Join us in creating memorable content and experiences.

Benefits

Medical & Dental insurance

Generous PTO/sick leave

Competitive remuneration

Qualifications

• 2-3 years of social media marketing experience.
• Track record of running successful social media accounts for brands.
• Self-starter, adaptable, detail-oriented and team player.

Responsibilities

• Create and manage content across multiple social media platforms.
• Analyze social media performance metrics to optimize strategies.
• Engage with the online community and manage client social media accounts.

Skills

Social media platforms knowledge

Content creation

Analytical mindset

Communication skills

Problem-solving

Tools

Photoshop

Illustrator

Canva

Job description

About Us

Bandwagon, a leading music media and marketing company in Asia, is on the lookout for a creative and dynamic Social Media Marketing Manager. If you have a knack for turning ideas and content into digital magic, are tuned into music and entertainment trends, and can seamlessly navigate popular English and Mandarin social media platforms, we want you to join our team. Elevate the Entertainment scene in the region while managing key clients' social media accounts and overall marketing efforts.

What We're Looking For

We're seeking a high energy digital disruptor who can turn trends into tailored content that resonates across platforms. If you're passionate about crafting magnetic content that captivates and entertains diverse audiences on popular social media platforms like Facebook, Instagram, TikTok, Twitter, Telegram, Little Red Book, WeChat, etc., we want you!

Responsibilities

• Content Creation: Turn ideas into digital magic, scaling content for diverse audiences and platforms. Ideate and pitch original video content ideas that redefine digital norms. Represent Bandwagon as the lead social media person at relevant industry events.
• Trend Savvy: Stay attuned to social media trends in the region. Translate trends into tailored content that speaks volumes to our target audience.
• Platform Proficiency: Manage content across popular English and Mandarin social media platforms. Uphold and attain efficiency and effectiveness on owned platforms with consistent content evolution based on platform’s evolving best practices. Navigate platforms such as Facebook, Instagram, TikTok, Twitter, Telegram, Little Red Book, WeChat, etc.
• Client Servicing: Proactively contribute marketing ideas and initiatives in line with the overall marketing efforts to meet client deliverables. Manage and service all assigned social media accounts. Engage with the online community, respond to customer inquiries and feedback, and maintain a positive brand reputation across social media platforms. Create accounts on new social media platforms, developing a content strategy and building followers from scratch. Create and implement a plan for scheduling and organising content on the social media calendar. Adapt social media content and copies with the stylistic and cultural nuances of destination marketing platforms Little Red Book and WeChat. Establish a systematic schedule with team members for social media content gathering with all key events and campaigns activation. Plan and execute social media advertising and marketing promotional campaigns to drive client objectives. Liaise with internal and external stakeholders for alignment on social media content as well as marketing collaterals required for all key events and campaigns. Analyze social media performance metrics and KPIs to assess the effectiveness of campaigns, track audience engagement, and optimize content strategies.
• Other shared duties and responsibilities include, but not limited to: Attend all relevant meetings with client and key stakeholders; Digital media and platform planning; Copywriting; Updating websites and newsletters; Conceptualising and coordinating campaign photoshoots with venues; Selection of KVs for social media and marketing purposes; Key Opinion Leaders (KOLs) management and outreach; Coordinating on-ground activities for all key events and campaign activations; On-ground live coverage of key events and campaign activations on social media platforms; Undertaking any ad-hoc duties as required by the client and assigned by the management team.

Qualifications

Essentials:

• Strong understanding of social media platforms, trends, and best practices, particularly Facebook, Instagram, TikTok, Twitter, Telegram, Little Red Book, WeChat. 2-3 years of social media marketing experience.
• Track record of running successful social media accounts for brands.
• Excellent written and verbal communication skills with a creative flair for storytelling and engaging content.
• Analytical mindset with the ability to interpret data, track performance metrics, and derive actionable insights to optimize social media strategies.
• Strong interpersonal skills and the ability to build relationships with influencers, partners, and collaborators within the community.
• Strong problem-solving and time management skills.
• Self-starter, adaptable, detail-oriented and team player.
• Organised, positive, and enthusiastic character.

Preferred:

• Knowledge in SEO to enhance content visibility. Experience in running ads on social media platforms.
• Proficiency in Photoshop, Illustrator, and Canva for additional design capabilities.
• Innovative mindset: Challenge the status quo and bring new ideas to the table.
• Ability to work in a fast-paced, high-energy environment and adapt quickly to changing priorities and deadlines.

Benefits

• Medical & Dental insurance with 100% premium covered.
• Generous PTO/sick leave.
• Competitive remuneration based on experience and qualifications.

How to Apply

If you believe in the power of impactful content marketing and see this as an opportunity to redefine digital norms in our space, we'd love to meet you. Shoot us a note at [e-mail], spill a bit about yourself, and let's figure out how you can help us shake things up. Join us in the journey to create content and experiences that's not just seen but remembered.

This position is based in Singapore.