Social Media Manager & Strategist

Maker Lab; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A forward-thinking marketing agency based in Singapore seeks an experienced Social Strategist to bridge data insights and creative execution for a major tourism brand. You will lead the development of content strategies and manage community engagement, ensuring alignment with brand goals. This role requires a minimum of 6 years' experience in social media and digital marketing, as well as strong leadership and copywriting skills. The position offers a 2-year fixed-term contract with a dynamic team environment.

Qualifications

• Minimum 6+ years of professional experience in social media strategy or digital marketing.
• Proven experience in launching successful multi-platform content strategies.
• Strong expertise in authoring creative briefs and coordinating teams.

Responsibilities

• Develop the overarching content strategy and define clear content pillars.
• Translate complex data insights into actionable content strategies.
• Lead the community management strategy and monitor key performance metrics.

Skills

Social media strategy

Content planning

Leadership

Community management

Copywriting

Job description

Grounded in a talent‑centric mindset, Maker Lab is a marketing agency designed to build decentralised technology‑led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross‑functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary

Social Strategist for a major tourism brand. You'll bridge data insights and creative execution, developing multi‑platform playbooks and content pillars. Requires 6+ years’ experience, leadership of community management, and close partnership with the Creative Lead for brand alignment.

Role

• Strategic Architecture: Develop the overarching content strategy, define clear content pillars, and author platform‑specific playbooks to guide all social activity.
• Data Translation: Collaborate closely with the Data Analyst to translate complex data‑led insights and market intelligence into powerful, actionable content strategies.
• Creative Direction: Author clear, insightful, and inspiring creative briefs for the Content Creator pods, ensuring strategic alignment across all creative execution. Proactively suggest new ideas and ways of working in accordance with changing and evolving trends and algorithms.
• Platform Expertise: Stay at the forefront of platform algorithm changes, emerging social features, and policy updates, rapidly adapting the overall strategy to maintain reach and engagement. This expertise is also required for the posting of content across all the social platforms.
• Creative Alignment: Collaborate with the Creative Lead to ensure all deployed content is strategically sound, on‑brand, and designed to maximise audience impact.
• Community Leadership: Lead and oversee the community management strategy, establishing protocols to foster engagement, build brand advocacy, and effectively manage audience interactions. Provide coverage for the community manager when required.
• Performance Optimisation: Monitor key strategic metrics and performance indicators, advising on adjustments needed to ensure the strategy continually drives audience growth and business objectives.
• Reporting: Oversee monthly reporting and work with the analyst to blend social insights with creative hypotheses to ensure continuous optimisation of content.
• Copywriting: Crucial to have strong copywriting skills for social platforms to act as coverage and lead effectively.

You

• Minimum 6+ years of professional experience in social media strategy, content planning, or digital marketing for major brands.
• Proven experience in developing and launching successful, high‑impact multi‑platform content strategies.
• Demonstrated ability to translate complex data, market research, and analytics into concrete, actionable creative and content strategies.
• Strong expertise in authoring detailed creative briefs and coordinating creative teams.
• Deep, up‑to‑date knowledge of social media platform algorithms, emerging features (e.g., TikTok, Instagram, YouTube), and community management best practices.
• Experience in a leadership capacity, or proven ability to lead and oversee the work of team members or external agencies.
• A proactive, self‑starter with strong problem‑solving skills and the ability to navigate ambiguity in a complex matrix environment.
• Exceptional verbal and written English communication and presentation skills, and ideally, fluent in another Asian language to support the projects spanning APAC.

Contract type: 2 years fixed term contract

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow‑up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.