Social Lead

IG Group; Singapore; Hybrid; SGD 60,000 - 80,000; Full time

Job summary

A leading fintech company in Singapore is seeking a Social Lead to drive social media strategies and content across multiple platforms. The ideal candidate will have experience in social media marketing within the financial services sector, along with strong analytical skills and creativity. This role requires managing the company's online presence, engaging clients, and ensuring compliance with regulations. The position offers opportunities for career growth and development in a dynamic work environment, following a hybrid working model.

Benefits

Performance-related bonuses

Insurance and medical plans

Career-focused training

Flexible working hours

Contribution to gym memberships

One day of birthday leave

Qualifications

• 2+ years of experience in social media marketing, preferably in financial services.
• Proven experience managing social media platforms and content production.
• Strong knowledge of social media analytics tools.

Responsibilities

• Develop and execute social media strategy tailored to the local market.
• Create and manage multi-format social media content.
• Engage with followers and manage interactions with clients.

Skills

Social media marketing

Content creation

Analytical skills

Communication skills

Time management

Education

Experience in financial services or fintech

Tools

Hootsuite

Sprout Social

Google Analytics

MS Office

Job description

Job Description

An exciting role that is the driving force behind our social media strategy, content and engagement. You'll be leading the build of a strong social presence across multiple platforms while attracting new clients and increasing engagement from our existing audience.

So, who are we?

Hello, we’re IG Group. No, not Instagram – though we're a pretty big deal ourselves. We’re a global, FTSE -listed company made up of a collection of progressive fintech brands in the world of online trading and investing. The best part? We’ve snapped up many awards for our top-class platforms, forward-thinking products, and incredible employee experiences.

We believe in financial freedom. And our purpose is to help ambitious people achieve it. Around , people use our groundbreaking technology and forward-thinking platforms to trade the financial products they know and love.

Did we mention we have offices in countries? Yes, when you join IG Group, you'll have the chance to work across multiple brands, with people all over the world. Join us for an exciting future and let’s innovate together.

Your role in the team

As the Social Lead, you will be responsible for overseeing all our social media efforts for the Singapore market, working closely with the wider marketing team including designers, and paid media specialists. Reporting directly to the Head of Marketing, you will play a vital role in the formulation of content pillars, channel strategies and multi-format content across social platforms. Your insights and creativity will shape the way we communicate with potential and existing clients, supporting both acquisition and retention efforts for IG in Singapore.

What you’ll do

Develop and execute a comprehensive social media strategy tailored to the local market that aligns with our marketing goals and drives brand awareness, client engagement, and lead generation.

Create and manage multi-format social media content that resonates with target audiences across platforms such as Facebook, Instagram, TikTok, LinkedIn, and Youtube.

Monitor, analyze, and report on social media performance metrics, providing insights and recommendations to improve campaigns and content.

Engage with followers, respond to comments, and manage interactions with clients in a way that fosters community growth and enhances the customer experience.

Manage paid social campaigns, optimizing for key performance metrics.

Ensure that all social media activities comply with financial industry regulations and best practices.

Who we’re looking for

You’re curious about things like the client experience, the rapid developments in tech, and the complex world of fintech regulation. You’re also a confident, creative thinker with a knack for innovating. We know that you know every problem has a solution. Here, you can try new ideas, and lead the way in creating inspiring experiences for our clients and everyone around you.

We don’t fit the corporate stereotype. If you want to work for a traditional, suit-and-tie corporate that just gives you a pay cheque at the end of the month, we might not be for you. But, if you have that IG Group energy and you can stand behind what we believe in, let’s raise the bar together.

What you’ll need for this role

• years of experience in social media marketing, preferably within the financial services or fintech industry.

Proven experience managing social media platforms and content production.

Strong knowledge of social media analytics tools (, Hootsuite, Sprout Social, Google Analytics) and the ability to turn data into actionable insights.

Experience with paid social media advertising and proficiency in optimizing campaigns for performance.

Excellent content creation and storytelling skills, with the ability to communicate complex financial products in a simple, engaging manner.

A passion for finance, trading, and financial markets, with an understanding of CFDs, share dealing, or similar financial products being a plus.

Good written and verbal communication skills with fluency in English (written and spoken).

Proficiency in MS Office.

Excellent time management skills and ability to multi-task and prioritize work.

Ability to work cross departments and within a global team.

How you’ll grow

When you join IG Group, we want you to have more than a job – we want you to have a career. And you can. If you spot an opportunity, we want you to chase it. Stretch yourself, challenge your self-beliefs and go for the things you dream of. With internal and external learning opportunities, and the tools to help you skyrocket to success, we’ll support you all the way.

And these opportunities truly are endless because we have some bold targets. We plan to expand our global presence, increase revenue growth, and ultimately deliver the world’s best trading experience. We’d love to have you along for the ride.

The perks

It really is more than a job. We’ll recognise your talent and make sure that you can still have a life – at work, and outside of it. Networks, committees, awards, sports and social clubs, mentorships, volunteering opportunities, extra time off… the list goes on.

• Performance-related bonuses
• Insurance and medical plans
• Career-focused technical and leadership training
• Two volunteering days per year
• One day of birthday leave per year
• Contribution to gym memberships and more
• Flexible working hours and work-from–home opportunities

Where you’ll work

We follow a hybrid working model; we reckon it’s the best of both worlds. This model also feeds into our secret ingredients for innovation : diversity, flexibility, and close connection. Plus, you’ll be welcomed into a diverse and inclusive workforce with a lot of creative energy.

Ask our employees what their favourite thing is about working at IG, and you’ll hear an echo of ‘our culture’! That’s because you can come to work as your authentic self. The things that make you, you – like your ethnicity, sexual orientation, faith, age, gender identity / expression or physical capacity – can bring a fresh perspective or new skill to our business.

That’s why we welcome people from various walks of life; and anyone who wants to help us realise our vision and strategy.

So, if you’re keen to connect with our values, and lead the charge on innovation, you know what to do.

Apply now