Snr Digital Marketing Executive

TRUE YOGA PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading fitness company in Singapore is seeking a dynamic Digital Marketing Specialist to manage and optimize digital advertising campaigns. The ideal candidate will have strong strategic and analytical skills and will be responsible for planning and executing campaigns across platforms like Google and Meta. Fluency in English and Chinese is required. This role offers opportunities to work in a fast-paced environment while driving lead generation and improving marketing effectiveness.

Qualifications

• Hands-on experience in managing digital advertising campaigns is preferred.
• Ability to interpret data and drive actionable marketing improvements.
• Proven record of excellent communication, organization, and project management skills.

Responsibilities

• Plan and optimize digital advertising campaigns across platforms.
• Monitor and analyze campaign performance using analytics tools.
• Manage multiple digital accounts and coordinate content publishing.

Skills

Digital advertising management

Strategic thinking

Analytical skills

Communication skills

Time management

Copywriting

Interpersonal skills

Adaptability

Job description

Looking for a highly motivated, creative and detailed oriented individual, who can work both independently and as a part of a team. A key role within the Marketing team, responsible for developing and delivering strategic digital marketing campaigns, to drive lead generation and increase conversions in a fast-paced environment.

Responsibilities - Digital Marketing

• Plan, execute, and optimise paid digital advertising campaigns across major platforms including Meta (Facebook & Instagram), Google (Search, Display, YouTube), TikTok, Xiaohongshu (XHS), and other relevant digital channels.
• Manage day-to-day campaign operations, including campaign setup, audience targeting, creative testing, bidding strategies, and budget allocation to maximise performance and ROI.
• Monitor and analyse campaign performance using platform analytics and reporting tools, identifying trends, insights, and optimization opportunities to improve traffic, engagement, leads and conversions.
• Continuously optimise digital marketing campaigns by refining ad creatives, targeting strategies, platform mix, and spend allocation to maximise overall ROI and effectiveness.
• Prepare and deliver regular performance and analytics reports, highlighting key metrics, insights, and actionable recommendations.
• Manage multiple Xiaohongshu (XHS) accounts for brands under the group, overseeing content publishing coordination, paid ad setup and optimisation, budget management, DM responses, engagement monitoring and performance tracking.
• Work closely with internal teams to align paid digital marketing efforts with overall brand strategies, campaigns, promotions, and events to meet business objectives.
• Assist with SEO implementation to improve organic search rankings and drive qualified traffic to company websites.
• Support website and mobile app management, including content updates, tracking implementation, and basic performance monitoring.

Requirement

• Experience in managing digital advertising campaigns and budgets across multiple digital marketing platforms; hands‑on experience in campaign setup, execution, and optimisation is an advantage.
• Strong strategic and analytical thinking skills, with the ability to interpret data and translate insights into actionable improvements.
• Excellent communication, organizational, project, and time management skills, with the ability to manage multiple tasks and priorities.
• Fluent in English and Chinese (spoken and written), with strong editorial and copywriting skills
• Possesses strong interpersonal and leadership skills; a proactive team player who can also work independently with minimal supervision.
• Meticulous, detail-oriented, and above to work efficiently under pressure in a fast-paced environment while meeting tight deadlines.
• Highly self-motivated, creative, and adaptable, with a strong sense of ownership and accountability.