SEO / SEM & Website Performance Specialist (Healthcare)

SINCERE HEALTHCARE GROUP (SINGAPORE) PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A growing healthcare group in Singapore is looking for a hands-on digital marketer to lead SEO, SEM, and Google Ads performance. You will manage website updates, social media ads, and content creation while driving qualified leads and improving conversion rates. Ideal candidates will have 2-5 years of experience in digital marketing and be comfortable working with analytics tools. Join a supportive team and help make a meaningful impact on patient journeys!

Benefits

Supportive team environment

Opportunities to develop skills

Exposure to diverse digital projects

Qualifications

• 2–5 years of hands-on experience in SEO, SEM or digital marketing.
• Strong knowledge of Google Ads, GA4, Tag Manager and Search Console.
• Experience in conversion optimisation and landing page testing.
• Comfortable managing website updates with developers.

Responsibilities

• Plan and execute SEO strategies to improve rankings and organic traffic.
• Manage Google Ads campaigns across multiple platforms.
• Oversee updates and enhancements with external developers.
• Launch and optimise paid social campaigns and respond to enquiries.

Skills

SEO

SEM

Google Ads

Analytical skills

Content creation

Social media management

Education

Diploma or Degree in Marketing

Tools

Google Analytics (GA4)

Google Tag Manager

Search Console

WordPress

Webflow

Job description

About the Role

We’re looking for a hands‑on digital marketer to lead our SEO, SEM and Google Ads performance while managing our website development roadmap. You’ll also support our social media ads, content needs and follow up on online enquiries. This role suits someone who enjoys data, understands how people search, and can turn insights into real results.

Key Responsibility

SEO & SEM

• Plan and execute SEO strategies to improve rankings and organic traffic
• Manage Google Ads campaigns across Search, Display, Video and Performance Max
• Monitor budgets, conversions, ROI and run A/B tests
• Track performance through GA4, Search Console and Tag Manager

Website Management

• Oversee updates and enhancements with external developers
• Review site speed, mobile experience, technical SEO and UX
• Maintain accurate, updated service and landing pages

Social Media Ads & Enquiries

• Manage monthly social media ads calendar to align with SEO, SEM and Google Ads topics
• Launch and optimise paid social campaigns
• Respond to social media enquiries and follow up with leads

Content Support

• Assist the social media team with videography, video editing and post creation when needed
• Help prepare assets for Facebook, Instagram, TikTok and YouTube

Goals & KPIs

• Growth in qualified sales leads
• Improved conversion rates across organic and paid channels
• Higher SEO rankings and organic visibility
• Strong ROI for Google Ads and social media ads
• Timely follow-up on all social media enquiries

Requirements

• Diploma or Degree in Marketing, Communications, Business or related field
• 2–5 years of hands‑on experience in SEO, SEM or digital marketing
• Strong knowledge of Google Ads, GA4, Tag Manager and Search Console
• Comfortable working with website developers and managing CMS updates
• Experience managing paid social campaigns
• Strong analytical ability and good communication skills
• Organised, proactive and able to work both independently and with a team
• Having experience in WordPress, Webflow or similar CMS, and basic knowledge of HTML/CSS would be beneficial.
• Experience in conversion optimisation and landing page testing would be an advantage
• Healthcare industry experience (advantage but not required)

You’ll Fit Right In if You’re

• Driven by results and love seeing numbers grow
• Confident with SEO, SEM and social ads
• Quick to respond and follow up with leads
• Comfortable managing website updates with developers
• Curious, organised and always looking to improve
• A team player who enjoys fast‑moving, meaningful work.

Why Join Us

• Growing healthcare group with meaningful impact on patient journeys
• Supportive team environment
• Opportunities to develop skills across SEO, SEM, analytics and website management
• Exposure to multi‑channel campaigns and diverse digital projects