SEO / GEO Lead (Digital Marketing Agency)

MEDIAPLUS DIGITAL PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A digital marketing agency based in Singapore is seeking an SEO / GEO Lead to manage a team of specialists and develop SEO strategies. The ideal candidate will have at least 5 years of SEO experience and 2 years in a managerial role, with expertise in technical SEO and AI-powered search platforms. This role involves leading the team, ensuring client satisfaction, and providing performance reports. The position offers various benefits, including a performance bonus and healthcare coverage.

Benefits

Annual Salary Review

Performance Bonus

Career development opportunities

Healthcare benefits

Meal reimbursement

WFH arrangement

Qualifications

• At least 5 years of SEO experience, including 2 years in a leadership role.
• Expertise in on-page, off-page, and technical SEO.
• Knowledge of AI-powered search platforms.

Responsibilities

• Manage and develop a team of SEO specialists.
• Implement comprehensive SEO and GEO strategies.
• Develop and maintain monthly performance reports.

Skills

SEO experience

Team leadership

Technical SEO

Generative Engine Optimization

Client management

Analytical skills

Tools

Google Analytics

Ahrefs

SEMrush

Search Console

Job description

SEO / GEO Lead (Digital Marketing Agency)

The SEO/GEO Lead is responsible for managing and developing a team of SEO specialists, implementing comprehensive SEO and Generative Engine Optimization (GEO) strategies, and ensuring client satisfaction. This role combines leadership, technical expertise in traditional and AI-powered search, and client management.

Key Responsibilities

Team Management:

• Lead, motivate, and train a team of SEO specialists.
• Conduct performance reviews and set objectives in conjunction with the Digital Marketing Manager.
• Oversee onboarding and training of new team members.
• Responsible for ensuring team members to achieve individual and team KPI’s as determined with DMM.

SEO/GEO Strategy

• Develop and implement on-page and off-page SEO strategies for our clients.
• Stay current with and share SEO trends and algorithm updates.
• Conduct website audits and derive action steps for SEO clients based on audit results.
• Own backlinking processes and ensure guest post hygiene.
• Optimize content for AI-powered search engines and generative AI platforms (ChatGPT, Perplexity, Google AI Overviews, Claude and Grok etc.).
• Develop citation-worthy content strategies to increase brand visibility in AI-generated responses.
• Monitor and analyze brand presence in generative AI answers and establish GEO performance metrics.
• Stay current with generative AI model updates and adapt optimization strategies accordingly.

Client Relations

• Participate in client pitches and presentations as needed.
• Participate in ongoing client conversations to better communicate SEO and GEO processes.
• Collaborate with sales and account servicing team to understand clients' goals, and tailor SEO and GEO strategies to meet their needs.

Performance and Reporting

• Develop and maintain monthly performance reports.
• Monitor team level performance metrics and keep DMM appraised weekly of campaign performance, status, and issues that need to be addressed.
• Ensure quality assurance and timely delivery of work.

Process Improvement

• Develop efficient SEO/GEO workflows and processes.
• Identify opportunities for automation and tool integration.

Key Requirements

• At least 5 years of SEO experience, with at least 2 years in a team-lead or managerial role.
• Strong expertise in on-page, off-page, and technical SEO, including audits and backlink strategies.
• Working knowledge of Generative Engine Optimization (GEO) and AI-powered search platforms (e.g. Google AI Overviews, ChatGPT, Perplexity, Claude).
• Experience managing multiple client accounts and collaborating with sales, client servicing, and creative teams.
• Proficient in SEO and analytics tools such as Google Analytics, Search Console, Ahrefs, or SEMrush.
• Strong communication, reporting, and stakeholder management skills.

What's on Offer

• Annual Salary Review
• Performance Bonus
• Career development and learning opportunity
• Challenging and fulfilling career
• Various leave options
• Healthcare benefits
• Reimbursement for transportation expenses
• Meal reimbursement
• Birthday voucher
• WFH arrangement

We're seeking a talented individual who is eager to contribute and grow simultaneously with us! If you're interested in this opportunity, please submit your resume to [e-mail] or apply via the platform.

Please note that only shortlisted candidates will be contacted.