Senior Strategic Product Manager-UG

TikTok; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A global tech leader in Singapore is seeking a creative strategist to drive user acquisition through innovative ad campaigns. The role includes developing creative strategies using machine learning and integrating various teams for maximizing campaign efficiency. A results-oriented mindset and strong communication skills are essential. Experience in user growth or ad algorithms at large tech companies is preferred but fast learners are encouraged to apply.

Qualifications

• Experience in developing creative strategies tailored for advertising.
• Ability to collaborate across teams for successful campaign execution.
• Proficiency in leveraging algorithms for advertising effectiveness.

Responsibilities

• Define ad creative strategies based on target audiences.
• Integrate algorithmic capabilities with creative teams.
• Build and optimize an advertising creative supply chain.

Skills

Creative strategy development

Cross-functional collaboration

Ad campaign optimization

Job description

Team OverviewThe Paid Ads Growth team drives user acquisition for TikTok’s international products. As our global footprint expands rapidly, paid advertising is the primary growth lever. We leverage advanced algorithms and machine-learning techniques to optimize ad strategy and maximize the impact of large-scale budgets. Responsibilities

• 1. Creative Strategy Development : Define ad creative strategies based on target audiences and potential users; Leverage TikTok’s content ecosystem (videos, images, comments, search queries, and machine-learning models to boost creative performance and conversion rates;

2. Creative Enablement : Integrate TikTok’s algorithmic and machine-learning capabilities with market creative teams; Build and optimize an end-to-end advertising creative supply chain to enhance overall campaign efficiency.

Minimum Qualifications :

1. Begin with the End in Mind : Translate long-term vision into actionable roadmaps and ensure strategic priorities are executed in sequence;

2. Self-Driven & Reflective : Results-oriented, comfortable removing boundaries, and skilled at cross-functional collaboration to drive shared growth;

3. Honesty & Clear Communication : Uphold transparency and integrity—our team’s foundation is built on trust; Preferred Qualification

1. Background in commercialization, user-growth, or ad-algorithm products at large tech companies is a plus. Fast learners without direct experience are also welcome.