Senior Social Marketing Manager, YouTube Marketing

Google; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

A leading technology company is seeking a Social and Influencer Marketing Manager to define and execute marketing strategies across Asia-Pacific. The ideal candidate will have 9 years of experience in social marketing, strong agency management skills, and fluency in multiple Asian languages. You'll collaborate with various teams and focus on brand growth through innovative marketing techniques, driving initiatives in countries like Japan, Korea, India, and Indonesia.

Qualifications

• 9 years of experience in social and influencer marketing.
• Ability to manage external agencies and vendor budgets.

Responsibilities

• Develop social marketing strategy for YouTube across Asia-Pacific.
• Lead social campaigns for Creator, Shopping, and Reputation.
• Oversee paid social integration and influencer marketing.
• Align regional activities with business objectives.
• Manage reviews and approval processes for Japan and Korea.

Skills

Social and influencer marketing experience

Fluency in Japanese, Korean, Hindi, Indonesian

Paid social boosting programs

Cross-functional team collaboration

Education

Bachelor's degree or equivalent practical experience

Job description

Google will be prioritizing applicants who have a current right to work in Singapore, and do not require Google's sponsorship of a visa.

Minimum qualifications

• Bachelor's degree or equivalent practical experience.
• 9 years of experience in social and influencer marketing (e.g., owned, earned and paid).

Preferred qualifications

• Experience in managing social and influencer marketing campaigns and integrated Go-To-Market plans within the APAC region (e.g., India, South Korea, Japan, or Indonesia and Southeast Asia).
• Knowledge of the YouTube ecosystem, creators, and culture.
• Ability to develop and operate paid social boosting programs and data-motivated influencer marketing programs.
• Ability to work in a cross-functional global organization, and manage external agencies and vendor budgets.
• Ability to communicate in Japanese, Korean, Hindi, Indonesian fluently to interact within the APAC region.

About the job

In this role, you will own, define, and execute social and influencer marketing strategies that drive brand growth across South Korea, India, Japan, Indonesia and other markets. You will work with stakeholders across YouTube teams including Product Marketing, Go-To-Market, Legal, and Communications to design and deliver campaigns and editorial content for Creators, Shopping, and Reputation. You will lead cross-product paid social boosting efforts in partnership with Media teams, and own the Regional Influencer Marketing strategy, infrastructure and operation. You will use the expertise to oversee regional social activities, manage agency relationships, and serve as the lead for reviews and approvals for Japan and Korea. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Develop social marketing strategy for YouTube across Asia-Pacific (APAC), ensuring execution and driving different business objectives.
• Lead social campaigns and editorial content for Creator, Shopping, and Reputation Product Areas, in partnership with local social marketing.
• Oversee paid social integration and influencer marketing strategy and operation for APAC, improving relationships with external agencies and vendors to enable marketing execution.
• Partner with Product Marketing, Go-To-Market, and global brand and social teams to align regional activities with business objectives and drive brand growth.
• Oversee reviews and approval processes for key markets, for Japan and Korea social marketing initiatives.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.