Senior Regional Marketing Director | Fashion Retail

Adecco; Singapore; On-site; SGD 125,000 - 150,000; Full time

Job summary

A leading global fashion brand is seeking a Senior Regional Marketing Director to lead its marketing vision. The ideal candidate will have over 15 years of senior leadership experience, preferably in fashion or consumer brands. Responsibilities include developing global marketing strategies, aligning plans with business goals, and leading cross-functional teams to enhance brand equity and customer engagement. This role requires strong analytical skills and an ability to convert marketing plans into measurable business impact. Based in Singapore, this position offers a dynamic and impactful opportunity within the fashion industry.

Qualifications

• Over 15 years of senior leadership experience in global fashion or consumer brands.
• Strong record in driving customer engagement and integrated campaigns.
• Proven ability to lead and mentor cross-functional teams.

Responsibilities

• Develop and implement global marketing strategies.
• Align marketing plans with business goals.
• Lead multi-regional teams to drive performance.
• Ensure consistent brand execution across channels.

Skills

Leadership

Strategic Planning

Digital Marketing

Customer Engagement

Data Analysis

Brand Development

Communication

Education

Degree in Marketing or Business

Job description

Senior Regional Marketing Director | Fashion Retail

The Regional Marketing Director leads the regional marketing vision by driving integrated brand, digital, and customer strategies that elevate brand equity, deepen customer engagement, and accelerate commercial growth. This role oversees multi-market teams to deliver end-to-end marketing execution-spanning global brand strategy, full-funnel digital performance, customer experience, and insight-led activations-while ensuring alignment with overall business objectives.

Adecco is partnering with a leading global fashion brand known for its modern footwear, bags, and accessories across 30+ countries.

Senior Regional Marketing Director | Fashion Retail

The Opportunity

• Opportunity to lead a dynamic team and drive marketing goal for international market
• Working Location: Central

The Talent

• Degree in Marketing, Business, or a related discipline (Bachelor's or Master's).
• Over 15 years of senior leadership experience overseeing multiple business functions, ideally within fashion, retail, or consumer brands operating across global markets.
• Strong track record in driving customer engagement initiatives, experiential programs, and end-to-end integrated campaigns.
• Solid foundation in market insights, data interpretation, and analytics-driven strategic planning.
• Deep expertise in holistic marketing, brand development, digital growth strategies, and performance measurement.
• Proven ability to lead, mentor, and empower cross-functional teams to achieve high performance.
• Strong commercial mindset with the capability to convert marketing plans into tangible, measurable business impact.
• Outstanding communication skills and the ability to manage and influence stakeholders at all levels.

The Job

• Develop and implement global marketing strategies that strengthen the brand and drive long-term growth.
• Align marketing plans with overall business goals in partnership with senior leadership.
• Use customer, market, and competitor insights to guide strategic decisions and campaign direction.
• Lead and mentor cross-functional, multi-regional teams, fostering creativity and data-driven performance.
• Ensure consistent brand execution across digital, retail, PR, and experiential channels.
• Oversee the annual marketing calendar and to maximise effectiveness and ROI.
• Drive digital, e-commerce, and full-funnel strategies to increase revenue, customer value, and brand equity.
• Advance CRM and loyalty initiatives to deepen customer relationships and retention.
• Enhance customer experiences through targeted activations and continual optimisation using KPIs and analytics.
• Identify new opportunities for innovation by staying ahead of industry and customer trends.
• Shape corporate and brand storytelling across PR, content, and influencer programmes to strengthen brand credibility.

Next Step

• Prepare your updated resume please include detailed past working experiences in point form, an executive summary about yourself in terms of experience, expertise, key achievements & highlight and your current & expected package.
• Apply through this application or send your resume & portfolio to ***********@adecco.com and in MS Word Copy
• All shortlisted candidates will be contacted.