Senior Public Relations Executive

PAZZION GROUP; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

An emerging fashion brand in Singapore is seeking a PR and Influencer Marketing Specialist to drive initiatives that enhance brand visibility and engagement. Responsibilities include planning strategies, managing media relations, and leading collaborations with influencers. Candidates should possess a diploma or degree in relevant fields and have 3-5 years of experience in PR or influencer marketing. Strong communication skills and the ability to work independently are essential for success in this fast-paced environment.

Qualifications

• 3–5 years’ experience in PR, influencer marketing, or brand communications.
• Strong media and influencer network with solid writing and communication skills.
• Able to manage PR and influencer initiatives independently.

Responsibilities

• Plan and execute PR and influencer strategies aligned with brand objectives.
• Manage media relations, press releases, media kits, and brand announcements.
• Lead end-to-end influencer and KOL collaborations.

Skills

Media relations management

Influencer collaboration

Strong writing skills

Communication skills

Organizational skills

Education

Diploma or Degree in Marketing, Communications, PR, or related fields

Job description

Overview

This role drives Pazzion’s PR and Influencer Marketing initiatives across Singapore and regional markets, strengthening brand visibility, reputation, and engagement through effective media relations, influencer partnerships, and brand storytelling.

Key Responsibilities

• Plan and execute PR and influencer strategies aligned with brand and campaign objectives
• Manage media relations, press releases, media kits, and brand announcements
• Lead end-to-end influencer and KOL collaborations, including sourcing, briefing, negotiations, deliverables, and performance tracking
• Build and maintain relationships with media, influencers, agencies, and creators
• Support and coordinate media events, product launches, store openings, and brand activations
• Monitor media coverage, social sentiment, and campaign performance, and provide insights and reports
• Support brand reputation management and communications as required

Requirements

• Diploma or Degree in Marketing, Communications, PR, or related fields
• 3–5 years’ experience in PR, influencer marketing, or brand communications (fashion / retail / lifestyle preferred)
• Strong media and influencer network with solid writing and communication skills
• Able to manage PR and influencer initiatives independently with minimal supervision
• Organized, proactive, and comfortable working in a fast-paced environment
• Candidates with stronger experience may be considered for an Assistant Manager role