Senior Marketing Manager, Commercial APAC

Sinch; Singapore; Hybrid; SGD 80,000 - 100,000; Full time

Job summary

A global communications leader is seeking a Senior Marketing Manager to spearhead marketing initiatives for the commercial segment across the APAC region. This role requires driving growth through a comprehensive marketing plan, focusing on customer acquisition and measurable ROI. The ideal candidate will have proven B2B field marketing experience, particularly in the APAC market, and be skilled in managing multi-channel campaigns including digital and events, with an emphasis on collaboration across various teams.

Benefits

Hybrid working arrangement

Generous annual leave program

Wellness programs

Access to coaching and career development

Free virtual counselling resources

Rewards programs with discounts

Qualifications

• Proven B2B field marketing experience in APAC markets.
• Solid experience executing integrated marketing programs aimed at pipeline and revenue growth.
• Strong understanding of B2B demand generation for commercial segments.

Responsibilities

• Own and execute marketing strategy for APAC.
• Drive campaign execution across ABM, digital, and events.
• Collaborate with sales and product teams to maximize impact.

Skills

B2B field marketing experience in APAC markets

Integrated marketing programs

B2B demand generation

Multi-channel campaigns

Communication skills

Stakeholder management

Project management

Adaptability

Tools

Salesforce

Marketing Cloud

Job description

Senior Marketing Manager, Commercial APAC

Sinch is a global leader in the growing market for Communication Platforms as a Service (CPaaS) and mobile customer engagement. We are specialists in allowing businesses to reach everyone on the planet, in seconds or less, through mobile messaging, email, voice, and video.
With presence in more than 60 countries, whether you know us or not, you’ve definitely used our tech. We reach every phone on earth, with over 147 billion conversations every year.
Sinch's core values are Make it Happen, Dream Big, Keep it Simple and Win Together. These values describe how our global organization works and inspire every of our more than 5,000 employees across 55 different countries.
We are seeking a dynamic and results-driven Senior Marketing Manager to drive marketing efforts for Sinch’s Commercial segment (Mid-Market and Enterprise) across the APAC region. Reporting directly to the VP of Marketing and Communications, you will be part of a high-performing global marketing team driving growth and enhancing Sinch’s brand presence in the region.
This role offers an exciting opportunity to execute the go-to-market strategy for APAC, accelerating Sinch’s growth across our commercial customer segment. You will execute a clear, scalable, and measurable marketing plan to deliver pipeline growth, customer acquisition, and measurable ROI. As a hands-on marketer, you will own the execution of marketing programs across ABM, digital campaigns, events, social media, partner ecosystems and brand initiatives. You will also work closely with sales, product, and global marketing teams to ensure alignment and maximize impact.

Key Responsibilities include:

• Marketing Strategy & Execution
• Campaign & Content Excellence
• Performance Optimization
• Budget Management
• Collaboration & Stakeholder Engagement
• Brand & Regional Expertise

To be successful, you will possess the following skills and attributes:
Proven B2B field marketing experience in APAC markets.
Solid experience executing integrated marketing programs aimed at pipeline and revenue growth.
Strong understanding of B2B demand generation for commercial segments (Mid-Market and Enterprise) and metrics-driven marketing approaches, with demonstrable expertise in ABM-style motions.
Proven track record of executing multi-channel campaigns, including digital, social media, and events.
Exceptional communication and stakeholder management skills, with the ability to partner effectively across all levels of the organization.
Experience with SaaS products or technology solutions is highly desirable.
Familiarity with marketing automation platforms and CRM tools (e.g., Salesforce, Marketing Cloud).
Strong project management skills, able to prioritize, organize, and manage multiple projects and timelines.
Excellent communication and collaboration skills, with a proactive approach to working cross-functionally and supporting sales initiatives.
High attention to detail and adaptability to work in a dynamic, fast-paced environment.

We are committed to building an engaged and talented workforce that represents an environment that is inclusive, supports flexibility and welcomes diversity.
Our values of Dream Big, Win together, Keep it simple and Make it happen are the foundation for fostering an environment where diversity of thinking, skills and experiences are embraced, delivering innovation and better business results.
We value our team by offering the following;
WHERE YOU WORK MATTERS: We understand the benefit of a flexible schedule where you can best impact both your personal and work life, so we offer a hybrid working arrangement, work from home set up reimbursement and a global mobility policy.
TAKE A BREAK: Enjoy a generous annual leave program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation.
STAY HEALTHY: Physical wellness supports mental wellness, so we offer wellness programs
TAKE THE NEXT STEP: Coaching and career development support, including access to a range of online professional development courses
CARE FOR YOURSELF: Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.
TREAT YOURSELF: Access to rewards programs that offers a wide range of discounts and deals across retail, entertainment and much more.
If you are looking for the next opportunity in your career and want to work for a people focused, growing tech company, then Apply Now.