Senior Marketing Manager

IQPC WORLDWIDE PTE LTD; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading global event company in Singapore is seeking a highly motivated Senior Marketing Manager to drive comprehensive marketing strategies that generate website traffic and qualified leads for events. The ideal candidate should possess strong online and offline marketing experience, a tertiary qualification in Marketing or Business, and a creative approach to problem-solving. This role offers an exciting opportunity to leverage various marketing channels across the APAC region.

Qualifications

• Experienced in digital and B2B marketing in APAC or SEA.
• B2B marketing or conference marketing experience preferred.
• Results driven and self-motivated.

Responsibilities

• Conduct detailed response analysis for marketing strategies.
• Develop online content marketing strategies to drive traffic.
• Manage SEO, paid search, affiliate marketing, email marketing, and social media.

Skills

Online and offline marketing experience

Creativity

Written communication

Organizational abilities

Negotiation skills

Education

Tertiary qualification in Marketing or Business

Job description

IQPC is looking for a highly motivated Marketing professional with online and offline marketing experience and a passion for driving results through innovation.

The Senior Marketing Manager covers the planning and execution of comprehensive marketing strategies to drive website traffic, generate leads, and ultimately attendees, guests and sponsors to relevant digital/ in-person events using a full range of direct and digital marketing channels across APAC.

The ideal candidate will be highly creative, up-to-date on the latest online media platforms, have knowledge in creating multi-channel marketing campaigns, be social media savvy, able to forge external partnerships, have exceptional written communication in English and organizational abilities.

Responsibilities

• Conducting detailed response analysis and formulating targeted marketing strategies by using our CRM system
• Develop and implement online content marketing strategies with focus on driving traffic to your event website and generating qualified enquiries
• Manage key marketing channels including SEO, paid search, affiliate marketing, email marketing and social media
• reporting, analysis and on-going optimisation of all marketing channels
• forging long-term marketing partnerships with associations, publications and social media influencers
• working closely with other internal departments to achieve project objectives

Requirements

• Tertiary qualification in Marketing or Business
• Experienced in digital and B2B marketing in APAC OR SEA
• B2B marketing or related conference marketing experience preferred
• Results driven, self-motivated and determined to succeed
• Creative problem-solver and effective decision maker
• Strong negotiator who thrives under pressure and is capable of meeting tight deadlines