Senior Marketing Manager

China Telecom; Singapore; On-site; SGD 85,000 - 120,000; Full time

Job summary

A telecommunications provider in Singapore is seeking an experienced Marketing Lead to drive strategic planning and market analysis. The ideal candidate should have over 5 years of experience in marketing, preferably within the ICT industry, and be proficient in both English and Chinese to engage effectively with stakeholders. This role involves monitoring industry trends and translating customer needs into actionable strategies.

Qualifications

• 5+ years of relevant marketing experience, preferably in telecommunications or ICT industry.
• Ability to work effectively across teams in a dynamic environment.
• Detail-oriented and self-driven.

Responsibilities

• Lead marketing planning to align with company objectives.
• Conduct market research to support decision-making.
• Monitor industry trends to adapt marketing strategies.

Skills

Strategic marketing planning

Market research

Analytical skills

Interpersonal communication

Collaboration

Bilingual (English and Chinese)

PowerPoint skills

Excel skills

Education

Bachelor’s degree in Marketing, Business, or related discipline

Tools

PowerPoint

Excel

Job description

Responsibilities

• Lead strategic marketing planning for key products, ensuring alignment with company objectives and market potential.
• Conduct in-depth market research and external analysis to deliver data-driven insights that support business decision‑making.
• Continuously monitor industry trends and developments to maintain agility and foresight in marketing strategies.
• Track overseas market movements, with a focus on identifying regional opportunities and risks in the Asia‑Pacific region.
• Translate customer needs into actionable marketing strategies to enhance product‑market fit and customer engagement.

Requirements

• Bachelor’s degree or above in Marketing, Business, or a related discipline.
• At least 5 years of relevant marketing experience; experience in the telecommunications or ICT industry is preferred.
• Ability to collaborate effectively across teams and cultures in a fast‑paced and dynamic environment.
• Detail‑oriented, self‑driven, with strong analytical skills and interpersonal communication abilities.
• Proficient in both English and Chinese (able to communicate effectively with Chinese‑speaking stakeholders).
• Skilled in PowerPoint and Excel.