Senior Marketing Executive, Researcher Engagement

Informa Group Plc.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading publishing company in Singapore seeks a marketing professional to plan and execute evidence-based digital marketing activities. You will manage campaigns, enhance customer experiences, and foster stakeholder relationships. The ideal candidate has strong analytical skills, a background in customer-centered marketing, and proficiency in relevant IT tools. This full-time position offers excellent work-life balance and numerous employee benefits.

Benefits

20 days annual leave plus birthday off

4 paid volunteering days

Healthcare insurance plan

24/7 well-being support

Performance bonus

Share Match plan

Qualifications

• Good understanding of marketing roles and their implementation.
• Ability to analyze customer and market data for actionable insights.
• Innovative ideas to improve work processes or results.

Responsibilities

• Plan and report on multi-channel marketing campaigns.
• Conduct author engagement activities for Open Access publishing.
• Analyze performance of marketing activities.

Skills

Evidence-based marketing campaigns

Customer and commercial awareness

MS Office proficiency

Persuasive copywriting

Stakeholder management

Tools

CMS

Cloud-based databases

Job description

You will plan, execute and report on the full range of evidence-based digital marketing activities to maximise revenue and customer retention with specific responsibility for a product portfolio or customer channel/service(s). Actively contributes to global team and departmental objectives as required. Demonstrate an understanding of our customers and competition to develop marketing plans and inform commercial decisions and work closely with internal stakeholders in other marketing teams and departments.

Closing Date: Applications will close on Thursday 30th Oct 2025

Applications are shortlisted on a rolling basis and we will be interviewing alongside advertising. We therefore encourage you to apply at the earliest opportunity.

What you’ll be doing:

• Plan, implement and report on multi‑channel marketing campaigns with a thorough understanding of the products/customer channel target markets and sales expectations to support the acceleration of Open Access agreements
• Conceptualise and execute author/researcher outreach and engagement activities to enable the growth of Open Access publishing
• Undertake and support market research to understand customer, competitor and market developments feeding outcomes into own plans and those of the wider department
• Build effective working relationships with internal and external stakeholders including clients; use feedback reports to relay the voice of the customer across the wider Marketing team
• Maintain reports, budgets, trackers as required analysing performance of campaigns, services and activities carried out
• Proactively enhance customer experiences and uphold ethical standards in partnerships
• Periodic travel to conferences and/or events and carry out other customer‑facing activities
• Accountable for managing own learning taking responsibility to identify and develop skills gaps

What we’re looking for:

The ideal candidate should have:

• Good working understanding of the role of marketing and the implementation of evidence‑based marketing campaigns
• Demonstrable customer and commercial awareness including the competitive environment, potential partner organisations and market trends
• Proficient in MS Office suite web/cloud‑based databases, CMS, email creation platforms, content creation tools and/or other bespoke IT systems

Required Skills and Behaviours:

• Ability to gather and analyse customer and market data and to derive actionable insights
• Excellent skills in managing diverse internal and external stakeholders to foster productive relationships and strategic partnerships
• Strong communication skills including persuasive copywriting
• Supports the implementation of change through positive behaviour and attitude; contributes ideas on how to best manage and implement changes based on customer needs
• Develops innovative ideas that improve work processes or results; maintains knowledge of new marketing/industry trends

Additional Information:

At Taylor & Francis we care about our colleagues promoting work‑life balance, wellbeing and flexible working. You will be joining a thriving business working alongside an exceptional group of people. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities and to innovate and develop in areas which you are passionate about.

What we offer in return:

• An excellent work/life balance with a fantastic flexible working culture
• 20 days (pro‑rata for first year) annual leave per year plus an extra day off for your birthday
• 4 paid volunteering days each year
• Under the local company’s healthcare insurance plan with an option for the participation of other family members at the employee’s expense
• Employee assistance programme offering 24/7 well‑being support
• Performance bonus
• Share Match plan that matches every company share purchased with two free shares
• Annual health screening, optical and dental care

Location:

• This role is only open to candidates in Singapore; you must have the right to work and live in Singapore.

Employment Type:

Full‑time

Key Skills:

Arm, Machine Learning, AI, C/C++, R, Clinical Trials, Experience Administering Injections, Research Experience, Research & Development, Assembly, Semantic Web, Vulnerability Research

Experience:

Years

Vacancy:

1

Being Yourself at Taylor & Francis:

If you’re excited about working with Taylor & Francis to foster human progress through knowledge we invite you to apply even if your existing skills and experience don’t fit every item listed above. At Taylor & Francis we are at our best and most successful when colleagues can be themselves and contribute regardless of their identity or background. As a colleague you will have the opportunity to further innovate and develop in areas that you are passionate about. Our goal is to empower you with the resources, incentives and flexibility you need to enjoy success at work and to live a healthy balanced life.

Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits, develops and retains colleagues without regard to any protected personal characteristics or other non‑merit‑based factor.

If you have a disability or face another barrier and would like to request an adjustment to assist your participation in the hiring process and/or in the advertised position please contact Ivy Ma. Your request will be reviewed and considered in the strictest confidence.