Senior Marketing Executive / Marketing Lead (Full-Time, Hybrid)

TheMeetUpSG; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading events services company in Singapore is looking for a Mid-Senior Level Marketing Executive to lead B2B marketing execution and drive impactful campaigns. The ideal candidate will have 3-6+ years of experience in B2B marketing, strong copywriting skills, and comfort with analytics. Responsibilities include planning and executing campaigns, managing content strategy across channels, and supporting sales enablement. This is a full-time role that offers the opportunity to mentor and improve the marketing presence across various platforms.

Qualifications

• 3-6+ years of B2B marketing experience, preferably in events, agency or hospitality.
• Strong B2B copywriting skills with experience in stakeholder management.
• Ability to utilize analytics for actionable insights.

Responsibilities

• Own campaign planning and execution aligned to quarterly pipeline goals.
• Lead content strategy across multiple channels with clear messaging.
• Manage performance reporting and optimization for campaigns.
• Oversee CRM and mailing list hygiene for effective outreach.
• Drive sales enablement materials such as proposals and reports.
• Coordinate with designers/agencies to ensure brand consistency.
• Support partnership marketing initiatives and provide onsite support.

Skills

B2B marketing experience

B2B copywriting

Stakeholder management

Comfortable with analytics

Tools

GA4

LinkedIn Campaign Manager

HubSpot

Mailchimp

Basic CMS

Job description

Role Summary

Own B2B marketing execution and lead pipeline-impacting campaigns. You’ll drive content strategy, performance tracking, and sales enablement—while mentoring and improving how TMU shows up across channels.

Key Responsibilities

• Own campaign planning and execution aligned to quarterly pipeline goals
• Lead content strategy (LinkedIn, EDM, website, case studies, sales decks) with clear messaging
• Manage performance reporting and optimisation (traffic, engagement, leads, conversions)
• Oversee CRM/mailing list hygiene and segmentation for outreach and nurture
• Drive sales enablement: credentials decks, proposals, one-pagers, post-event reports
• Coordinate designers/agencies; ensure brand consistency and quality
• Support partnership marketing initiatives (joint features, case studies, vendor collaborations)
• Provide onsite marketing support for key events (content capture, live updates, client liaison)

What We’re Looking For

• 3–6+ years B2B marketing experience (events/agency/hospitality is a plus)
• Strong B2B copywriting and stakeholder management
• Comfortable with analytics and turning insights into action
• Bonus: experience with GA4, LinkedIn Campaign Manager, HubSpot/Mailchimp, basic CMS

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Marketing and Sales

Industry

Events Services

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