Senior Marketing Executive

ACCORD INSURANCE BROKING PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading insurance brokerage firm in Singapore is seeking a Senior Marketing Executive to lead marketing initiatives that promote commercial vehicle sales, motor insurance, and loan brokerage services. The ideal candidate will hold a Bachelor's degree in Marketing, possess proven experience in the automotive, insurance, or financial services sectors, and have excellent communication and analytical skills. This role involves developing marketing strategies, managing campaigns, and collaborating with teams to achieve business objectives.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• Proven experience in marketing, ideally in automotive, insurance, or financial services.
• Knowledge of digital marketing tools including SEO, SEM, and social media.
• Excellent communication, organizational, and analytical skills.

Responsibilities

• Develop and implement marketing strategies for commercial vehicle sales, motor insurance, and loan brokerage.
• Plan and manage marketing campaigns across digital, social media, and traditional channels.
• Collaborate with team to generate leads and achieve business objectives.
• Analyze market trends and customer behavior to identify growth opportunities.
• Monitor and report on marketing campaign performance, adjusting strategies as needed.

Skills

Marketing strategy

Brand management

Customer engagement

Digital marketing

Analytical skills

Education

Bachelor's degree in Marketing or Business

Job description

Job Description & Requirements

Role Overview

We are seeking a dynamic and experienced Senior Marketing Executive to lead our marketing efforts and drive growth across our diverse business verticals. The ideal candidate will have a background in marketing strategy, brand management, and customer engagement within the automotive, insurance, and financial services sectors.

Key Responsibilities

• Develop and implement marketing strategies to promote commercial vehicle sales, motor insurance, and loan brokerage services.
• Plan and manage marketing campaigns, including digital, social media, and traditional channels.
• Collaborate with the Sales & Marketing team to generate leads and achieve business objectives.
• Analyze market trends and customer behavior to identify growth opportunities.
• Monitor and report on the performance of marketing campaigns, adjusting strategies as needed.
• Build and maintain relationships with key stakeholders, including clients, vendors, and partners.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in marketing, preferably in automotive, insurance, or financial services.
• Knowledge of digital marketing tools and techniques, including SEO, SEM, and social media platforms.
• Excellent communication, organizational, and analytical skills.
• Ability to work independently and as part of a team.
• Ability to work in a fast-paced, multi-industry environment.