Senior Marketing Executive

El Development; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A hospitality company in Singapore is seeking a Marketing Executive to strengthen brand identity through strategic marketing plans and digital presence management. The ideal candidate will have a Bachelor’s degree in Marketing and 2-4 years of relevant experience. Responsibilities include partnership building and analysis of marketing performance. Offering competitive compensation and professional growth opportunities.

Qualifications

• At least 2-4 years of experience in marketing, preferably in the hospitality or service industry.
• Solid understanding of branding, marketing principles, and digital marketing strategies.
• Basic design skills and experience with photography/videography would be advantageous.

Responsibilities

• Collaborate with management to strengthen the hotel’s brand identity.
• Assist in developing strategic marketing plans to drive revenue.
• Manage the hotel’s digital presence and online advertising campaigns.
• Build partnerships to enhance the hotel’s visibility and reach.
• Monitor marketing performance data to optimize campaigns.

Skills

Strong copywriting skills

Excellent verbal communication

Proficient in digital marketing tools

Creative campaign conceptualization

Detail-oriented

Creative thinking

Education

Bachelor’s degree in Marketing, Communications, or a related field

Tools

Website CMS

Web analytics

Social media platforms

Web analytics

Job description

Job Responsibilities:

• Collaborate with the Marketing Manager and management team to strengthen and maintain the hotel’s brand identity across all channels.
• Assist in the development and execution of strategic marketing plans to drive room, F&B, and events revenue.
• Manage the hotel’s digital presence, including website content updates, search engine optimization (SEO), content creation, social media engagement, online advertising, and email marketing campaigns.
• Build partnerships with local businesses, corporate clients, and tourism boards to enhance the hotel’s visibility and reach.
• Maintain strong relationships with media outlets, journalists, influencers, and bloggers to generate positive media coverage.
• Prepare press releases, coordinate media visits, and support PR activities to highlight hotel initiatives and offerings.
• Oversee the creation of marketing materials, including brochures, presentations, digital assets, and promotional collaterals in line with brand standards.
• Conduct regular market research and competitive analysis to identify trends, customer preferences, and new marketing opportunities.
• Support the organization of internal and external marketing events, promotions, and campaigns to increase guest engagement and brand awareness.
• Monitor and analyze marketing performance data to optimize campaigns and report on key metrics.
• Collaborate with cross-functional teams to ensure consistency in brand messaging and guest experience.

Qualifications and Experience:

• Bachelor’s degree in Marketing, Communications, or a related field.
• At least 2-4 years of experience in marketing, preferably in the hospitality or service industry.
• Solid understanding of branding, marketing principles, and digital marketing strategies.
• Strong copywriting skills with excellent written and verbal communication.
• Proficient in digital marketing tools, social media platforms, website CMS, and web analytics.
• Creative, innovative, and able to conceptualize engaging campaigns targeting key market segments.
• Detail-oriented with strong project management and organizational skills.
• Basic design skills and experience with photography/videography would be advantageous.
• Familiarity with hotel systems and CRM tools is a plus.