Senior Marketing Executive

VISIONARY INTERIOR DESIGN PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading interior design firm in Singapore is looking for a Senior Marketing professional to drive impactful marketing strategies. You will develop and execute innovative online marketing plans, manage social media accounts, and analyze marketing performance to enhance brand awareness. Ideal candidates will have 2+ years of experience in marketing and a diploma in a related field. Join us to contribute significantly to our growth and creativity in the interior design industry.

Qualifications

• Minimum of 2 years experience in marketing.
• Fun-loving and enjoys working with people.

Responsibilities

• Develop and execute online marketing strategies.
• Manage company’s social media accounts.
• Track and analyze digital marketing performance.
• Provide creative direction and ensure quality outputs.
• Manage workflow to meet deadlines.

Skills

Digital marketing

Social media management

Content creation

Analytics tracking

SEO optimization

Education

Diploma in marketing-related course

Job description

Company Overview

Visionary Interior is a leading innovator in the interior design industry, dedicated to delivering transformative and bespoke design solutions. We are seeking a results-oriented Senior Marketing to drive impactful marketing strategies that will elevate our brand and contribute significantly to business growth.

Key Responsibilities

1. Develop and execute online marketing strategies to ensure a consistent inflow of leads and strong social media exposure.
2. Define content direction and develop content calendars aligned with overall marketing objectives.
3. Review and approve storyboards, scripts, and final video edits to ensure alignment with brand messaging and marketing goals.
4. Manage workflow priorities to ensure team members meet deadlines and project milestones.
5. Provide creative direction and ensure all outputs meet quality and brand standards.
6. Plan, execute, and optimise social media advertising and Google Ads campaigns.
7. Track and analyse digital marketing performance, producing weekly and monthly performance reports.
8. Manage company’s social media accounts, including content creation to enhance brand awareness for Visionary Interior.
9. Assist in creation of creative and engaging content for social media platforms including writing copy, designing graphics, and creating videos to support marketing initiatives.
10. Assist in video production, including scheduling shoots, starring in videos, basic video editing, and ensuring all necessary logistics are available for smooth production.
11. Ensure consistent engagement across social media accounts, including responding to comments and handling enquiries from social platforms, while ensuring proper handover of leads to the sales team.
12. Ensure timely scheduling and publishing of social media content, including feed posts and Stories.
13. Track and analyse social media and digital marketing analytics to measure performance.
14. Coordinate filming schedules with internal stakeholders, influencers, and partners.
15. Update information and images across websites and third-parties advertising platforms.
16. Provide support and undertake any other ad-hoc tasks assigned to support marketing needs.

Key Performance Indicators (KPIs)

1. Brand Awareness
   • Increase in brand recognition and market positioning efforts.
   • Growth in social media followers and engagement metrics.
   • Improvement in brand sentiment and customer feedback.
2. Lead Generation and Conversion
   • Number of new leads generated through marketing campaigns.
   • Conversion rate of leads to sales.
   • Increase in website traffic and time spent on site by visitors.
3. Digital Marketing Performance
   • Improvement in SEO rankings and organic search traffic.
   • Performance metrics for SEM campaigns, such as click-through rates (CTR) and cost per acquisition (CPA).
   • Growth in email marketing open rates and click-through rates.
4. Social Media Engagement
   • Increase in social media engagement metrics (likes, shares, comments).
   • Number of inquiries and conversions originating from social media channels.
5. Content Effectiveness
   • Volume and frequency of content produced (blogs, videos, social posts).
   • Engagement metrics for content, such as shares, comments, and views.
6. Event and PR Impact
   • Attendance and engagement at events and exhibitions.
   • Media mentions and press coverage gained through PR efforts.
   • Partnerships and collaborations initiated with other brands or influencers.
7. Team and Budget Management
   • Achievement of team goals and projects on time and within budget.
   • ROI on marketing spend, demonstrating cost-effectiveness and value for money.
   • Team productivity and morale, measured through feedback and performance reviews.

Requirements

• Experience: A minimum of 2+ years in marketing.
• Education: At least a Diploma in a marketing-related course.
• Personality: Fun-loving and enjoys working with people.

If you meet these criteria and are eager to join our team, we would love to hear from you!