Senior Marketing and Operations Manager - TikTok Local Services

TikTok; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading video platform is seeking a skilled marketing manager to drive local service campaigns in Singapore. The ideal candidate has a Bachelor's degree and over 5 years of experience in operations related to lifestyle business or e-commerce. Key responsibilities include managing marketing efforts, budget planning, and collaborating with various teams to optimize content distribution. This role offers a dynamic work environment focused on creativity and teamwork.

Qualifications

• Minimum 5 years of operation related work experience.
• Experience in lifestyle business/e-commerce and content marketing.
• Ability to work independently and collaboratively in a fast-paced environment.

Responsibilities

• Plan and implement local service campaign/event strategies.
• Manage end-to-end marketing campaigns including budget planning.
• Collaborate with product and merchant business development.

Skills

Analytical skills

Communication skills

Project management

Negotiation skills

Education

Bachelor's degree in business, marketing, or a related field

Job description

Responsibilities

About the Team: With the mission of "Inspiring New Life and Helping Good Business", Local Services is committed to becoming the most trusted local services platform for users and partners. In Local Services, through POI, Video, LIVE, Search, and other various products, services and roles related to life are creatively connected, making the daily life experience richer, more unique and more innovative. At the same time, Local Services creates an inclusive and fair healthy business environment, helping merchants, service providers, creators and other roles to continuously create revenue and improve efficiency.

• Plan and implement local service campaign/event strategies based on business goals, ramp up platform resources, such as product, creator, KOL, to guarantee engagement.
• Responsible for managing the end-to-end marketing campaigns for local services, including budget planning, goal setting, resource allocation, and post-campaign analysis. Good ability to abstract general insights and strategies to support business development.
• Collaborate with creator operations, product and merchant business development to leverage local service content distribution strategy through platform campaign/events.

Qualifications

Minimum Qualifications:

• Bachelor's degree in business, marketing, or a related field.
• Minimum 5 years of operation related work experience, experience in lifestyle business/e-commerce and content marketing.
• Strong analytical skills and ability to translate data into actionable insights.
• Excellent communication and presentation skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Preferred Qualifications:

• Data-driven mindset and strong analytical skills; ability to interpret data, identify problems, and develop constructive solutions.
• Excellent negotiation skills and cross-functional collaboration and integration capabilities.
• Clear logic, strong execution ability, strong self-drive, and certain ability to resist pressure, and good creativity.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.