Senior/Manager, Marketing & Communications

Young Women's Christian Association of Singapore; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A prominent non-profit organization in Singapore is seeking a Senior/Manager for Marketing & Communications to lead strategic marketing initiatives and enhance brand awareness. The ideal candidate has over 10 years of experience in marketing management, with a strong emphasis on integrated campaigns and social media strategies. Responsibilities include managing marketing budgets, collaborating cross-functionally, and ensuring timely deliverables for publications and communications materials.

Qualifications

• Minimum 10 years in marketing management, including 5 years in a team lead position.
• Good understanding of the social service, hospitality, and preschool industries.
• Proven experience in brand management and executing marketing campaigns.

Responsibilities

• Develop and manage marketing strategy and budget.
• Spearhead communication initiatives and integrated marketing efforts.
• Ensure deliverables like websites and newsletters are produced on time.

Skills

Brand management

Integrated marketing communications

Online marketing

Social media strategy

Project management

Education

Degree in Marketing, Advertising, Communications or related discipline

Tools

Microsoft Office

Job description

Senior/Manager, Marketing & Communications

Young Women's Christian Association of Singapore – Central Singapore

Develop the strategic marketing framework and responsible for overall brand and marketing strategy of the Association and spearheads and executes communication initiatives and integrated marketing communicationsefforts to promote greater public awareness for the Association.

Drive online and offline branding and media strategy and manage the marketing budget. Obtain a thorough understanding of our products, internal standards, and differentiators to develop strategies aimed at increasing effective communications and brand awareness.

Responsible for the annual marketing strategy and budget process, consulting to ensure channel optimisation for direct revenue, resource allocation, risk identification and new business opportunities. Find possible prospects and partnership opportunities.

Analyse existing marketing collateral with a critical eye to identify and improve current processes when needed. Develop marketing team by providing information, educational opportunities, and experiential growth opportunities.

Responsible to develop, plan and implement effective marketing strategies which includes identifying marketing channels, media planning, production of various marketing collaterals to communicate key messages and programmes.

Responsible the deliverable of the publications such as website, newsletters, annual reports and publicity materials on a timely basis.

Manage marketing projects from conceptualisation to implementation which includes planning, monitoring of campaign effectiveness, analysing of survey outcomes and identify partnership opportunities.

Work cross functionally to collaborate on strategy and drive success.

Creates, develops and recommend new campaigns, advertising copy, and other marketing materials.

Conduct brand review and manage brand execution plans.

Researches and analyses demographics, pricing schedules, market trends, competitor products, and other information relevant to the Association’s marketing objectives. Uses marketing expertise to help direct strategy and planning for promotional materials, sales tactics, and other department activities.

Ensure the materials on the history and activities are archive.

Requirements

Minimum 10 years in the relevant position including 5 years in a team lead position.

Degree in Marketing, Advertising, Communications, Business Administration or related discipline.

Good understanding of the social service industry, hospitality industry, preschool industry and the various market segments.

Proven experience in brand management, conceptualisation, execution, tracking integrated marketing communications campaigns and video production.

Excellent knowledge of online marketing and social media strategy (Facebook, Instagram, Twitter and LinkedIn).

Proficient in Microsoft Office applications.

Proven experience designing interactive applications and networking platforms.

Experience in senior management engagement, publishing or journalism would be an advantage.

Hands‑on experience with product launches and/or integrated marketing campaigns.