Senior Manager, Demand Generation

UiPath; Singapore; Hybrid; SGD 90,000 - 120,000; Full time

Job summary

A leading automation software company in Singapore is seeking a Marketing Executive to develop integrated strategies, drive campaigns, and create awareness for their products. The ideal candidate has over 10 years of experience in B2B marketing and excellent communication skills. This challenging role involves collaboration with global marketing teams and managing local marketing efforts to support business growth objectives.

Qualifications

• Minimum of 10 years of experience in demand generation or campaign management.
• Experience in B2B software/technology industry required.
• Strong ability to collaborate with sales and marketing teams.

Responsibilities

• Develop regional marketing strategies and manage campaigns.
• Monitor marketing metrics for optimal pipeline creation.
• Drive awareness for UiPath's market momentum.

Skills

10+ years' experience in marketing

B2B software or technology industry experience

Excellent written and verbal communication skills

Ability to manage changing priorities

Building trustful work relationships

Expertise in online and digital marketing

Solid project management skills

Job description

Posting Details

Life at UiPath

The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power.

To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose.

Could that be you?

Your Mission

Develop integrated marketing strategies to build awareness, create demand and accelerate pipeline. Drive regional demand and opportunity-based marketing campaigns to detect / acquire / engage buying groups, generate new logos and accelerate big deals. Plan and manage programs to capture and scale enterprise companies and customers, including digital and outbound campaigns and associated reporting.

What you'll do at UiPath

• Partner with global marketing and demand generation teams to share regional insight and requirements, identify and develop regional marketing enablement plans, and work together to ensure an integrated marketing approach at global, region, and country levels.
• Monitor marketing metrics to ensure optimal pipeline creation and follow up.
• Develop and execute an integrated marketing plan to enable business growth objectives in the assigned markets and meet regional sales numbers.
• Work closely with local sales, customer service and other local stakeholders.
• Drive awareness across all channels for UiPath momentum and success.
• Oversee digital marketing efforts to enable local awareness and online demand generation.
• Track local lead generation and follow up activities.
• Drive account-based marketing programs to support strategic accounts and big deals.
• Develop customer marketing programs, including customer advocacy and case-studies, to drive momentum.
• Also, as an employee of UiPath you are required to comply at all times with UiPath’s policies that were communicated to you from time to time and that are available on Inside UiPath.

What you'll bring to the team

• 10+ years’ experience in marketing, including in a demand generation, account-based marketing or campaign management role.
• 10+ years’ experience in B2B software or technology industry.
• Excellent written and verbal communication skills.
• Self-directed, result-oriented and the ability to manage frequently changing priorities and projects.
• Building trustful work relationships with various audiences.
• Ability to collaborate with a rapidly growing sales organization.
• Exposure to collaborating with a global marketing organization to customize worldwide assets and B2B propositions for different countries.
• Expertise in online and digital marketing execution and an understanding of the latest B2B customer engagement tactics.
• Solid project management skills : ability to lead and collaborate with cross-functional teams, prioritize high impact activities, and keep complex projects moving forward.

Maybe you don’t tick all the boxes above— but still think you’d be great for the job? Go ahead, apply anyway. Because we know that experience comes in all shapes and sizes—and passion can’t be learned.

Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role, the number of hybrid, office-based and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected.

We value a range of diverse backgrounds, experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity and expression, national origin, disability, neurodiversity, military and / or veteran status, or any other protected classes. Additionally, UiPath provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review these and other legal disclosures, visit our privacy