Senior Manager, Brand Initiatives & Kids SEA&I

Nike; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A global sports company in Singapore seeks a Senior Manager of Brand Marketing to lead the Brand Initiatives & Kids team in Southeast Asia and India. This individual will play an integral role in executing global campaigns focused on Cricket, Basketball, and Kids, requiring over 8 years of experience in brand management and a passion for sports. The position emphasizes team collaboration, a strategic mindset, and innovative storytelling, driving consumer engagement and brand growth.

Qualifications

• 8+ years of experience in brand management or related fields.
• Deep understanding of Cricket and Basketball.
• Strong information-seeking skills and operational excellence.

Responsibilities

• Lead cross‑functional marketing team to build brand strategy.
• Drive integrated marketing strategies for Cricket, Basketball, and Kids.
• Oversee the development of seasonal campaigns.

Skills

Brand management

Consumer marketing

Leadership

Project management

Team collaboration

Education

Bachelor’s Degree

Job description

WHO YOU’LL WORK WITH

As the Senior Manager for Brand Initiatives & Kids, you will collaborate with teammates across Nike to create bold, innovative ways to inspire and connect with athletes* through sport and culture. You will report directly to the Sr. Director of Marketing for Nike Southeast Asia & India (SEA&I) and serve as a key member of the SEA&I Marketing Leadership Team.

You will partner daily with cross-functional teammates in Singapore, Philippines, Thailand, India, Indonesia, Malaysia, and Asia-Pacific Latin America (APLA). Your team will include a Lead, Brand Initiatives & Kids, who will report directly to you.

To build integrated plans, you will work closely with internal and external partners across Geography, Territory and City Teams, Brand Marketing, Brand Creative, Integrated Media, Retail Marketing, Digital Marketing, Energy Marketing, Communications, Sports Marketing, Brand Planning & Operations, Marketplace, Merchandising, Sales, Finance, Operations, Legal, and agency/event partners.

WHO WE ARE LOOKING FOR

We are seeking a dynamic Senior Manager of Brand Marketing based in Singapore to lead our Brand Initiatives & Kids team in Southeast Asia and India (SEA&I). This individual will play a pivotal role in executing some of Nike’s most impactful global campaigns and shaping the Nike brand with a focus on Cricket, Basketball, and Nike Kids marketing.

To thrive in this role, you must be an innovative storyteller who values visionary thinking, teamwork, and imagination to foster an inclusive culture. A passion for sport, relentless curiosity about the consumer, and belief in Nike’s brand vision are essential.

You will lead a cross‑functional marketing team, build brand strategy, and drive end‑to‑end integrated marketing plans. A deep understanding of Cricket and Basketball, combined with knowledge of sport, athletes, and youth culture in SEA&I, is critical.

• Bachelor’s Degree
• 8+ years of experience in brand management, consumer marketing, or related fields within sports, consumer brands, digital/streaming platforms, or creative agencies; 2 years additional experience in lieu of a degree.
• Genuine passion and knowledge for training, wellness, and sport.
• Ability to think strategically, lead initiatives, manage project teams and timelines, and influence effectively.
• Strong information‑seeking skills with the ability to balance creativity and operational excellence in a fast‑moving, ambiguous environment.
• A team‑first mentality with a commitment to coaching and mentoring others. Deep appreciation for collaboration, cultural nuances, and excellence in people skills.

WHAT YOU’LL WORK ON

In this role, you will partner with Nike leaders across Southeast Asia, India, and Asia‑Pacific Latin America to deliver impactful global and local brand initiatives, focusing primarily on Cricket, Basketball, and Kids. You’ll drive integrated marketing strategies, build consumer experiences, oversee campaigns, manage budgets, and lead a high‑performing marketing team to maximize brand engagement and business growth.

• Partner with Nike leaders in SEA&I and APLA to plan and execute global brand initiatives, localizing and extending campaigns using key marketing levers.
• Lead Cricket initiatives, including long‑term corporate strategy, marketing campaigns, and activations in collaboration with the India team.
• Guide Basketball initiatives, brand strategy, campaigns, and activations with the Philippines team.
• Drive territory and city‑specific projects to enhance consumer experiences and accelerate brand engagement and growth opportunities.
• Direct consumer brand strategy for Cricket, Basketball, and Kids, leading your team to execute priority brand concepts and create clear, inspiring briefs for marketing functions.
• Gain consumer insights, identify tension points and trends, and integrate products into marketing initiatives.
• Oversee the development of seasonal campaigns, manage asset creation and distribution across multiple channels.
• Author integrated marketing plans, foster external relationships to extend brand influence, and generate positive word‑of‑mouth.
• Lead the end‑to‑end marketing process, inspire collaboration through presentations and meetings, and communicate with confidence.
• Coach and mentor the Lead role, ensuring growth and development through Nike’s performance management process.
• Plan and manage budgets with the operations team to maximize resources and deliver on time.
• Measure success by tracking improvements in brand strength, consumer engagement, and business growth.

Note: At Nike, we’re committed to providing a fair and transparent application process for all applicants. Nike does not charge candidates any fees for recruitment or applications.