Senior Manager & Communication & Outreach Dept

Nanyang Polytechnic; Singapore; On-site; SGD 125,000 - 150,000; Full time

Job summary

A leading academic institution in Singapore is seeking a seasoned communications professional to elevate its brand visibility. The role involves managing strategic communications, media relations, and content management while leading teams and improving communication processes. Candidates should have relevant qualifications in communications and substantial experience in strategic initiatives. This position requires strong analytical skills and the ability to manage multiple projects effectively.

Qualifications

• Proven experience in strategic communications and media relations.
• Demonstrated ability to lead projects and teams of moderate complexity.
• Strong analytical skills with experience in assessing content performance.

Responsibilities

• Lead media relations and establish relationships with key stakeholders.
• Oversee communication workflows and process improvements.
• Manage crisis communication frameworks and ensure timely responses.

Skills

Written and spoken communication skills in English

Media relations capabilities

Project management skills

Analytical and data-driven

Networking capabilities

Education

Qualification in communications, journalism, public relations, or related fields

Job description

What the role is:

The role leads NYP’s overarching media, content, and brand communication strategies to elevate the institution’s visibility and reputation across internal and external platforms. As a seasoned communications professional, he/she will lead strategic communications initiatives, spearhead media relations efforts, and ensure consistency in communication practices within NYP. He/she will oversee teams, mentor staff, and steer communication systems and processes that support NYP’s organisational objectives. He/she will also build strong networks with industry, government, and media partners to identify trends, anticipate communication needs, and advance NYP’s brand positioning.

What you will be working on:

Strategic Communications & Brand Positioning

• Lead the development and implementation of strategic communication plans that strengthen NYP’s brand as an innovative and future‑ready polytechnic.
• Oversee initiatives across owned and earned platforms, ensuring alignment with institutional priorities and brand standards.
• Provide evaluative judgement and expert guidance on communication strategies across departments to ensure consistency in narratives and practices.

Media Relations & Crisis Communication

• Lead and manage media relations, including media strategy, pitching, and engagements.
• Establish and maintain strong relationships with media, government agencies, industry partners, and key stakeholders to secure impactful coverage and profile opportunities.
• Oversee crisis communication frameworks, ensuring timely, accurate, and coordinated responses, and guiding teams to adhere to established protocols.

Content Management & Editorial Governance

• Oversee content strategy and editorial governance for NYP’s owned platforms, including digital channels and publications.
• Develop and refine content lifecycle processes, quality standards, and performance measurement frameworks.
• Ensure content consistency, accuracy, and strategic alignment across teams and departments.

Communication Workflow & Process Improvement

• Manage communication workflows and systems, identifying areas for improvement through data analysis and stakeholder feedback.
• Identify opportunities for improvement using data analysis, stakeholder insights, and industry best practices.
• Implement best practices and innovative solutions to enhance operational efficiency through creative ways to amplify content.

Stakeholder Engagement & Research

• Lead stakeholder engagement efforts to inform communication strategies and content development.
• Provide data-driven insights to support management’s operational and strategic decision-making.
• Establish networks with industry partners to stay informed of emerging trends, shifting audience behaviours, and best practices.

Team Leadership & People Development

• Lead one or more teams of staff, providing direction, coaching, and mentorship to ensure high‑quality output and professional growth.
• Lead inter-departmental projects and initiatives to advance NYP’s strategic objectives.

What we are looking for:

• Relevant qualification in communications, journalism, public relations, or related fields.
• Proven experience in strategic communications, media relations, and multi‑platform content management.
• Demonstrated ability to lead projects and teams with moderate complexity and risk.
• Strong analytical skills and experience in data‑driven communication and content performance analysis.

Skills & Competencies

• Excellent written and spoken communication skills in English; proficiency in a mother tongue is advantageous.
• Strong media relations and networking capabilities.
• Proven project management skills, with the ability to juggle multiple priorities under tight timelines.
• Creative, resourceful, and detail‑oriented.
• Analytical and data‑driven, with experience in assessing content performance and audience behaviour.
• Ability to guide teams, influence stakeholders, and ensure adherence to communication standards and policies.

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About Nanyang Polytechnic

Nanyang Polytechnic is committed to providing quality education and training to prepare our graduates for life and work, equipping them to contribute to the technological, economic and social development of Singapore. Nanyang Polytechnic will harness our resources and expertise to offer manpower development programmes and services to business and industry in support of Singapore's national development.