Senior Executive / Executive (SAMH Communications, Education & Engagement)

Singapore Association for Mental Health, The; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading mental health advocacy organization in Singapore is seeking a creative Executive / Senior Executive to enhance its digital communications. The role involves growing social media presence, producing engaging content, and collaborating on corporate communications. Candidates should have a diploma or degree in a related field and relevant experience in digital communications and social media management. A passion for mental health advocacy and strong visual storytelling skills are essential.

Qualifications

• 2–3 years’ experience for Executive role, or 3–5 years for Senior Executive.
• Strong writing skills and attention to detail required.
• Proactive and organised, able to work independently.

Responsibilities

• Grow SAMH’s social media presence.
• Create engaging digital content, including posts and videos.
• Monitor and analyse social media performance.

Skills

Social media management

Content creation

Visual storytelling

Analytical skills

Team collaboration

Education

Diploma or Degree in Communications, Marketing, PR, Digital Media

Tools

Microsoft Office

Video editing software

Job description

About SAMH CEE

The Communications, Education & Engagement (CEE) team drives SAMH’s efforts to raise mental health literacy, engage the public, and strengthen SAMH’s brand presence. From digital content to media engagement and community outreach, we connect people to resources that support mental well‑being.

We are looking for a creative and resourceful Executive / Senior Executive with a strong focus on digital communications. This is a hands‑on role where you will grow SAMH’s online presence, create compelling multimedia content, and contribute to corporate communications and outreach initiatives.

Key Responsibilities

Digital Communications (Primary)

• Grow SAMH’s social media presence across platforms
• Conceptualise, produce, and publish engaging digital content – including posts, carousels, reels, short videos, and infographics
• Work with internal teams and vendors to create campaign visuals and videos
• Monitor and analyse social media performance, recommending improvements to drive reach and engagement
• Keep up with digital trends and propose fresh, innovative content ideas

Corporate Communications & Community Education (Secondary)

• Assist in developing corporate collaterals (annual report, brochures, infographics, videos)
• Maintain and update communication assets such as the SAMH website and publicity materials
• Support the team on SAMH events and media relations
• Support the team on coordination of coordinate talks, workshops, and outreach booths – including set‑up and on‑site support
• Any other duties as assigned to support internal and external communications matters

Requirements

• Diploma or Degree in Communications, Marketing, PR, Digital Media, or related field
• 2–3 years’ experience (Executive) or 3–5 years (Senior Executive) in digital comms, social media, or corporate comms
• Strong writing and visual storytelling skills, with attention to detail
• Digital native, confident with social media tools, analytics, and content creation
• Skilled in design and video editing
• Proficient in Microsoft Office
• Proactive, organised, and accountable – able to work independently without close supervision
• Collaborative team player with passion for mental health advocacy and positive social impact