Senior Executive/Executive, Marketing Communications

Resorts World Sentosa; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

An entertainment complex in Singapore seeks a candidate for a Content Management role within Marketing Communications. This position involves developing marketing materials, analyzing campaign effectiveness, and ensuring compliance with regulations. Ideal candidates will have a Bachelor's degree in Marketing or Communications and strong skills in content development, communication, and project management. The role also requires collaboration with various stakeholders and the ability to work under tight deadlines.

Qualifications

• Minimum 21 years of age as per regulatory requirement.
• Proven experience in content writing, editing, and storytelling.
• Ability to manage multiple projects simultaneously.

Responsibilities

• Develop marketing collaterals as per creative briefs.
• Collaborate with agencies for timely material activation.
• Analyze effectiveness of marketing initiatives.

Skills

Content development

Communication

Stakeholder management

Project management

Education

Bachelor’s degree in Marketing, Communications, or a related field

Tools

CRM systems

Digital marketing platforms

Job description

This role focuses on Content Management within Marketing Communications:-

• Deliver collaterals development as directed by creative briefs
• Work with marketing agencies and stakeholders to ensure timely activation of marketing materials
• Update SOP to ensure compliance with all company policies and procedures and regulatory requirements as required
• Support the execution of the approved marketing plans within approved budget and timeline
• Prepare reports and analyze effectiveness of marketing initiatives
• Optimise marketing messages to resonate with target audiences while adhering to regulatory requirement
• Support cross-functional projects including administrative support and liaising with other business units where needed

Job Requirements

• Meet the relevant Regulatory Authority's statutory requirement of minimum 21 years of age
• Bachelor’s degree in Marketing, Communications, or a related field
• Candidates with more years of prior relevant experience in Marketing, Communications, or a related field may be considered for the Senior Executive position
• Proven experience in content development (writing, editing and storytelling skills) and creative marketing
• Proficiency with CRM systems and digital marketing platforms is a plus
• Good understanding of branding, messaging, and communications strategies
• Experience in developing and executing campaigns and marketing communications plans
• Ability to work effectively under pressure and manage multiple projects simultaneously with tight deadlines
• Excellent communication, presentation and stakeholder management skills
• Experience in regulatory processes is a plus
• Highly organized and able to adapt quickly in a fast-paced and dynamic environment
• Collaborative and motivated team player