Senior Digital Marketing Executive

B2K PET CARE PTE LTD; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A prominent pet care company is seeking a Senior Digital Marketing Executive to enhance brand presence and drive growth through effective digital strategies. The role involves performance marketing, campaign execution, ROI optimization, and collaboration across teams. Ideal candidates should have a Bachelor's degree or diploma in Marketing or Business, along with 1-2 years of relevant experience. Skills in SEO, SEM, Google Ads, and social media marketing are essential for success in this dynamic environment.

Qualifications

• 1–2 years of experience in digital marketing or related roles.
• Strong knowledge of SEO, SEM, paid media, and ROI analysis.
• Able to work independently and in a fast-paced team environment.

Responsibilities

• Develop and execute SEO and SEM strategies to improve traffic.
• Manage and optimise paid advertising campaigns across platforms.
• Conduct competitor and market research to identify trends.

Skills

SEO

SEM

Google Ads

Meta Ads

Google Analytics

Klaviyo

Mailchimp

Communication skills

Organisational skills

Analytical skills

Education

Bachelor’s degree or Diploma in Marketing, Business, or a related field

Tools

Google Analytics

Google Ads

Meta Business Suite

Klaviyo

Mailchimp

Job description

Senior Digital Marketing Executive

We are looking for a Senior Digital Marketing Executive to plan and execute digital marketing strategies that strengthen brand presence and drive business growth. This role focuses on performance marketing, campaign execution, ROI optimisation, and cross‑functional collaboration.

Key Responsibilities

• Develop and execute SEO (on‑page, off‑page, technical) and SEM strategies to improve visibility, traffic, and conversions

• Plan, manage, and optimise paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram), and other platforms, tracking CTR, CPC, and ROI

• Manage social media marketing across platforms such as Facebook, Instagram, XHS, and TikTok, including both organic and paid campaigns

• Identify and collaborate with influencers and affiliates to drive brand awareness and measurable results

• Create and execute EDMs (email mailers) using tools such as Klaviyo or Mailchimp, including copywriting, basic design, segmentation, automation, and A/B testing

• Develop and manage integrated marketing campaigns with clear objectives, KPIs, and timelines

• Track and analyse campaign performance using Google Analytics, Meta Insights, and dashboards, providing actionable insights

• Support livestream initiatives and optimise performance based on data

• Conduct competitor and market research to identify trends and opportunities

Requirements

• Bachelor’s degree or Diploma in Marketing, Business, or a related field

• 1–2 years of experience in digital marketing or related roles

• Strong knowledge of SEO, SEM, paid media, and ROI analysis

• Proficient in digital marketing tools such as Google Analytics, Google Ads, Meta Business Suite, Klaviyo, and Mailchimp

• Strong communication, organisational, and analytical skills

• Able to work independently and in a fast‑paced team environment