Senior Digital Brand Marketing

Nike; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading sports brand is seeking a seasoned digital brand marketer in Singapore to lead digital brand plans for Running, Training, and Nike Kids. This role requires a minimum of 3 years of marketing experience and a bachelor's degree in marketing or related field. Candidates should have a proven record in executing impactful marketing campaigns, expertise in marketing analytics, and a collaborative spirit to work with cross-functional teams. The ideal candidate will create bold digital strategies that enhance brand experiences and drive business growth.

Qualifications

• Minimum of 3 years of marketing experience, including significant exposure to digital/app marketing.
• Proven ability to lead and execute high-impact marketing campaigns.
• Expertise in marketing analytics and creative planning.

Responsibilities

• Lead and integrate digital brand strategy for Running, Training, and Nike Kids.
• Create compelling hooks to bring consumers on-platform.
• Own end-to-end execution of integrated digital marketing plans.

Skills

Digital marketing

Creative planning

Marketing analytics

Collaboration

Strategic thinking

Education

Bachelor’s degree in marketing or related field

Job description

Who You’ll Work With

This role reports to the Manager of Digital Brand Marketing for Southeast Asia & India (SEA&I) and sits within the SEA&I Digital Marketing team. It partners closely with Brand, Retail, Media, and Creative teams, as well as cross‑functional groups across SEA&I and Asia Pacific & Latin America (APLA). You’ll also manage agencies and external partners.

Who We Are Looking For

Nike is seeking a seasoned digital brand marketer with a passion for sport and culture, especially Running and Training. This individual thrives in a fast‑paced, collaborative environment and brings strategic thinking, creativity, and data‑driven insights to the table. They know how to craft disruptive digital strategies that connect authentically with athletes* and communities, balancing brand storytelling with business impact. The ideal candidate is agile, detail‑oriented, and obsessed with delivering breakthrough experiences across Nike’s digital ecosystem.

Key Qualifications

• Based in Singapore
• Minimum of 3 years of marketing experience, including significant exposure to digital/app marketing
• Bachelor’s degree in marketing, Communications, or related field.
• Proven ability to lead and execute high‑impact marketing campaigns; sports‑related experience is a plus
• Expertise in marketing analytics and creative planning, with a test‑and‑learn mindset

What You’ll Work On

You’ll lead digital brand plans for Running, Training, and Nike Kids in SEA&I—creating bold ideas and orchestrating end‑to‑end digital experiences that ignite the brand and drive growth.

Core Responsibilities

• Lead and integrate digital brand strategy for Running, Training, and Nike Kids, focusing on seasonal concepts, product marketing, and athlete moments
• Create compelling hooks to bring consumers on‑platform to experience Nike products, stories, and communities
• Own the end-to-end execution of integrated digital marketing plans across Nike-owned platforms and digital partners—from brief to go-live
• Act as subject matter expert for Nike.com, Nike App, and key social platforms, leveraging capabilities to enhance brand experience
• Collaborate with cross-functional teams and external agencies to amplify brand moments and bring initiatives to life
• Stay ahead of industry, sport, and marketplace trends to inform plans and create authentic consumer connections