Senior/Associate, Marketing Communication (Digital)

KULICKE & SOFFA PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A technology company in Singapore is seeking a dynamic Senior/Associate, Marketing Communication to develop and execute social media strategies. This role entails content creation, managing campaigns, and analyzing performance to enhance brand visibility. Candidates should have a Bachelor's degree in Marketing and 2+ years of relevant experience. A strong understanding of social media trends and tools is crucial for success.

Qualifications

• Typically 2+ years of professional experience in social media management.
• Proven track record managing successful social media campaigns.
• Strong understanding of social media algorithms and engagement.

Responsibilities

• Develop and implement social media campaigns aligned with marketing goals.
• Create and schedule engaging content across all platforms.
• Analyze campaign performance and provide actionable insights.
• Manage social media paid advertising campaigns.

Skills

Social media management

Content creation

Analytical skills

Written communication

Time management

Education

Bachelor’s degree in Marketing or Communications

Tools

Google Analytics

Social media management tools

Job description

Overview

We are seeking a dynamic and creative Senior/ Associate, Marketing Communication specializing in social media to join our team. This role is critical in developing, executing, and managing our social media strategies to enhance brand visibility, engage audiences, and drive business growth. Content creation, analytics, and building meaningful relationships with online communities.

Responsibilities

• Develop and implement comprehensive social media campaigns aligned with the company’s marketing goals.
• Create, curate, and schedule engaging content (text, images, videos, etc.) across all social media platforms, including Facebook, Instagram, LinkedIn, and emerging platforms.
• Monitor social media channels to foster meaningful engagement.
• Analyze campaign performance using tools like Google Analytics, or other platforms, providing detailed reports and actionable insights.
• Stay updated on social media trends, platform updates, and competitive activity to optimize strategies.
• Collaborate with internal teams, such as design, product, and events, to ensure brand consistency and alignment with broader marketing initiatives.
• Manage social media paid advertising campaigns, including budgeting, targeting, and performance tracking to maximize ROI.
• Develop strategies to grow online communities and drive traffic to the company's website or other digital assets.
• Ensure alignment with the company’s tone and voice while adhering to industry regulations and best practices.
• Other tasks include graphic creation to support events, campaigns or other marketing communications activities.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Typically 2 or more years of professional experience in social media management, content creation, or digital marketing.
• Proven track record of managing successful social media campaigns that drive meaningful results.
• Proficiency in social media management tools and analytics platforms.
• Strong understanding of social media algorithms and best practices for content engagement.
• Exceptional writing and editing skills with attention to detail.
• Creativity and innovation in developing engaging content tailored to different audiences.
• Analytical mindset with the ability to interpret data and translate findings into actionable recommendations.
• Strong time management skills with the ability to multitask and meet deadlines.

Company Overview

Founded in 1951, Kulicke and Soffa Industries, Inc. (NASDAQ: KLIC) specialize in developing cutting-edge semiconductor and electronics assembly solutions enabling a smarter and more sustainable future. Ever-growing range of products and services supports growth and facilitates technology transitions across large-scale markets.

Please refer to the website for more details: www.kns.com.

Equal Opportunity

Kulicke & Soffa recruits on the basis of merit (such as skills, experience or ability to perform the job), regardless of age, race, gender, religion, marital status and family responsibilities, or disability.