SAP Customer Experience Demand Manager

SAP SE; Singapore; Hybrid; SGD 90,000 - 130,000; Full time

Job summary

A global enterprise software firm is seeking a Business Development Expert (CX Demand Manager) to lead the demand strategy within the APAC region. This role involves working closely with senior leadership to transform strategies into executable plans, managing demand generation efforts, and ensuring alignment across multiple teams. The ideal candidate has extensive experience in enterprise software and excels in project management, contributing to predictable growth within a collaborative environment.

Benefits

Flexible working models

Commitment to inclusion

Opportunities for personal development

Qualifications

• Significant experience in enterprise software or consulting.
• Ability to operate at a senior, regional leadership level.
• Proven success in driving pipeline growth.

Responsibilities

• Own yearly Integrated Demand Generation plan.
• Collaborate with senior Sales and CX leadership.
• Lead market analysis to identify growth opportunities.

Skills

Enterprise software experience

Project management expertise

Data-driven demand generation

Fluency in English

Executive communication

Job description

Overview

Business Development Expert – SAP Customer Experience (CX) Demand Manager is a senior operating role and the regional owner of demand and early-stage pipeline execution for the SAP CX portfolio. You will work in close partnership with the CRO and CX leadership to align strategy, execution, and governance across the APAC region. You will act as the central custodian of demand, partnering with senior Sales, Marketing, Partner, Digital, and Customer Success leaders to translate demand strategy into disciplined execution, predictable pipeline, and reliable forecast outcomes. You will serve as the central point of orchestration and governance for demand and pipeline, providing structure, cadence, and accountability across teams and leadership with confidence in future quarters.

What you’ll do

SAP Customer Experience (CX) helps organizations connect every customer touchpoint—from marketing and commerce to sales and service—to deliver consistent, intelligent, and personalized experiences at scale. The SAP CX business in APAC is in a growth phase, building a stronger, more predictable demand and pipeline engine to support scalable growth across diverse markets.

You will collaborate with the CRO and CX leadership at a senior level to ensure demand strategy is translated into execution, pipeline, and forecast outcomes.

Key responsibilities

Demand planning & strategic leadership

• Own the yearly Integrated Demand Generation plan for SAP CX, aligned with regional, MU, and Line of Business priorities.
• Partner with senior Sales and CX leadership to translate growth priorities into executable demand strategies.
• Lead market and pipeline analysis (internal and external) to identify whitespace, growth opportunities, and prioritization.
• Ensure account planning translates into concrete demand actions and early pipeline.
• Define and maintain high-quality demand enablement assets, including prospect lists, cheat sheets, and discovery frameworks.
• Collaborate with senior Demand Managers / BDMs across regions to scale best practices and execution models.

Demand execution & cross-functional orchestration

• Orchestrate demand across all Sources of Demand, including Marketing, Sales (quota carriers), Partners, Customer Success & Services, Digital Hub / Sales Development.
• Lead regional Demand Generation Councils and execution cadences.
• Ensure balanced pipeline contribution by source, campaign, and quarter.
• Provide senior-level oversight of marketing events, partner activations, and digital campaigns to ensure measurable pipeline impact.
• Drive partner and ISV engagement as a scalable demand engine.
• Provide CQ+1 / CQ+2 pipeline readiness and risk assessments to Sales Leadership.
• Support territory and coverage planning with forward-looking demand insights.
• Provide strategic deal and portfolio support, focusing on prioritisation, whitespace, and conversion levers.
• Partner with FLSMs to enforce 4RQ pipeline hygiene and discipline.
• Act as a trusted advisor to Sales leadership on pipeline health, gaps, and corrective actions.
• Own and run regional demand and pipeline operating cadences, including global governance forums.
• Act as senior program owner and project leader for complex, cross-functional demand initiatives.
• Identify execution risks early and drive decisive course correction across stakeholders.
• Continuously evolve demand processes, metrics, and orchestration models to improve predictability and efficiency.
• Ensure consistent execution of globally mandated demand programs while tailoring to regional CX needs.
• Capture and syndicate regional best practices for global sharing.

What you bring

• Significant professional experience in enterprise software, cloud/SaaS, revenue operations, marketing, management consulting, or previous experience in sales; prior roles involving executive problem-solving, operating model design, analytics or large-scale program delivery.
• Demonstrated ability to operate at a senior, regional leadership level, influencing without authority.
• Strong project and program management expertise, managing multiple complex initiatives in parallel.
• Proven success driving pipeline using data-driven demand generation approaches, including digital, outbound, and integrated campaigns.
• Deep understanding of pipeline governance, demand orchestration, and forecast readiness.
• Experience working in multi-cultural, regional environments.
• Knowledge of SAP CX portfolio and competitive landscape strongly preferred.
• Understanding of SaaS / PaaS and cloud business models.
• Executive-level communication, strong organizational skills, and high personal credibility.
• Fluency in English required.

Why you’ll love working here

This role sits at the intersection of strategy, operations, and execution. You will operate with real mandate, partner closely with senior leaders, and play a critical role in shaping predictable growth for SAP’s CX business while growing your leadership impact within SAP.

SAP’s culture of inclusion

SAP is committed to Equal Employment Opportunity and provides equal opportunity regardless of race, religion, national origin, age, gender, sexual orientation, gender identity, veteran status, or disability.

PHOENIX, #BSO2X

Bring out your best
SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. SAP has evolved to become a market leader in end-to-end business application software and related services. We are purpose-driven and future-focused, with a collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone feels included and can run at their best. We invest in our employees to help everyone realize their full potential and create a better world.

SAP is committed to Equal Employment Opportunity and provides accessibility accommodations to applicants with disabilities. If you need accommodation to navigate our website or complete your application, please email Recruiting Operations Team: [e-mail].

Requisition ID: 444294 | Work Area: Sales | Travel: 0 - 10% | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid